The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Forrester Research on MarTech & CDP
Further unveils AI-powered platform to centralise GMP d...
Last month

Gartner on MarTech & CRO
Envoy names new leaders amid demand for workplace analy...
Last month

Gartner on MarTech & UC
ANZ firms ramp up AI agent adoption to stay competitive...
Last month

Gartner on MarTech & Data Analytics
CData unveils cloud service after $350 million backing
Last month

IDC on MarTech & ECM
ABBYY launches Document AI API as IDP market surges
Last month
Featured news

About Customer Experience
Australian enterprises increase investment in digital t...
Last week

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Tue, 25th Feb 2025

About Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025

About Short Message Service
Exclusive: Babeltext aims to break language barriers in...
Wed, 12th Feb 2025
Expert columns

By Mark Devlin of Impact PR
How to keep public trust when systems go down
Last week

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
Last week

By Andrew Mamonitis of ECI Solutions
ERP success or ERP chaos: Why SMB manufacturers win or ...
Last month

By Jonathan Reeve of APAC, Eagle Eye
The ‘Secret Tech Sauce’ Behind Australian Retail Media ...
Last month

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month
Interviews

Discussing Customer Experience
Australian enterprises increase investment in digital t...
Last week

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

Discussing Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

Discussing Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

Discussing EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month
More expert columns

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month

By Twilio
Creating a lead generation flywheel with AI and data at...
Last month

By Brian Johnston of Cogo
How banks can support mortgage customers to reduce thei...
Mon, 31st Mar 2025

By Brad Drysdale of SnapLogic
Why Agentic AI is the next frontier in enterprise innov...
Wed, 26th Mar 2025

By Dvir Hoffman of CommBox
The way we search has changed - Why haven’t websites?
Wed, 26th Mar 2025

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
Mon, 24th Mar 2025
Recent news

About Power BI
Law Squared launches Cubed platform for in-house legal ...
Last week

About Customer service
Revolut reports record profits in Australia & globally ...
Last week

About DevOps
Amperity launches AI agent to unify fragmented customer...
Last week

About IT services
Sonata Software wins USD $73m deal for AI-powered upgra...
Last week

About Data Analytics
Arohan wins CRIF award for data-driven financial inclus...
Last week
More news

About Customer Experience
Misalignment over AI adoption hampers UK mid-market gro...
Last week

About Data Analytics
Personalised data & AI crucial for brands’ future succe...
Last week

About Customer Experience
Skechers launches Luna, an AI stylist, at Singapore sto...
Last week

About Cloud Services
Sinch named leader in Omdia CPaaS report for innovation...
Last week

About Customer service
Visa launches AI-assisted shopping with security focus
Last week
Even more news

About Cloud Services
Agentic AI helps firms boost CX satisfaction & cut cost...
Last week

About Software engineering
Thoughtworks helps carsales boost customer service with...
Last week

About Gaming
Orlando Magic expand SAS AI partnership to personalise ...
Last week

About Robotics
StarHub marks 25 years with celebrations & NBA streamin...
Last week

About Mobile Apps
WaveMaker & AT&T launch influencer app studio for wirel...
Last week
Job moves

Move at Databricks
Nexer names Gareth Mitchell-Jones UK Data & AI Lead
Last week

Move at Amadeus
Fire on the Hill grows US team & wins major client cont...
Last week

Move at Microsoft
SmartBear appoints Nate Lewis to drive AI growth & M&A ...
Last week

Move at Cisco
Rubrik expands executive team, appoints Kavitha Mariapp...
Last month

Move at Samsung
Julia Burton Brown named UK head as Taboola unveils Rea...
Last month
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
Powered by