The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & CX
BillingPlatform Named Leader in Agile Billing by MGI
3 days ago

IDC MarketScape on MarTech & Digital Transformation
Vitality partners with FICO to offer personalised digit...
3 days ago

Forrester Wave on MarTech & Data Analytics
Qualtrics named leader in employee experience platform ...
4 days ago

Gartner on MarTech & Digital Transformation
Informatica unveils AI Agent Engineering for data manag...
Last week

Gartner on MarTech & CRM
Sinch partners with OneReach.ai to boost global AI comm...
This month
Featured news

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
4 days ago

About Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last week

About Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
Last week

About Big Data
How the Orlando Magic are reinventing fandom with data ...
This month

About Customer Experience
Australian enterprises increase investment in digital t...
This month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Tue, 25th Feb 2025
Expert columns

By William Zhang of Alfred AI
Looking ahead: The future of AI-driven workflows
2 days ago

By Rob Hango-Zada of Shippit
How Click-Frenzy can help you win the rest of the retai...
2 days ago

By Billy Loizou of Amperity
The new customer data imperative: Real-life challenges ...
3 days ago

By Jeremy Thomas of Backbase
Why New Zealand financial services providers must moder...
4 days ago

By Hans Zachar of Nutun
How South Africa is unlocking better customer experienc...
5 days ago
Interviews

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
4 days ago

Discussing Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last week

Discussing Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
Last week

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
This month

Discussing Customer Experience
Australian enterprises increase investment in digital t...
This month
More expert columns

By Sangeeta Mudnal of Glu
Are you ready for the conversational commerce revolutio...
5 days ago

By Richard Knott of InfoSum
From compliance to campaigns: Data collaboration as Fin...
5 days ago

By Kathryn Murphy of Twilio
Building trust with conversational AI: How to avoid com...
Last week

By Adhil Badat of Rackspace Technology
AI is inevitable: The only choice is to adapt or stagna...
Last week

By Cas Paton of OnBuy
Striking the AI balance: How to maximise the opportunit...
This month

By Ron Howard of Mercury Analytics
Qual at Scale: Unlocking the “Why” at a Whole New Level
This month
Top players
Recent news

About Cloud Services
AmBank Group sees 18% website traffic boost after digit...
3 days ago

About Shopping
AI use in Australian shopping soars, with one in three ...
3 days ago

About Digital Marketing
Unpredictable cash flow stifles US agency growth & prof...
3 days ago

About Software
More than half of UK consumers abandon brands over bad ...
3 days ago

About Customer Experience
Younger UK consumers more comfortable with AI in messag...
3 days ago
More news

About Digital Marketing
Boston Consulting & Pencil partner to boost AI in marke...
3 days ago

About Digital Marketing
Adjust launches AI-driven Growth Copilot for app market...
3 days ago

About Insurance
Salesforce launches Agentforce AI agents for financial ...
3 days ago

About Video conferencing
Google unveils Beam for AI-driven 3D video communicatio...
3 days ago

About Customer service
Convenience & trust top price as key to online shoppers...
3 days ago
Even more news

About Digital Transformation
AI adoption soars as data & personalisation top priorit...
3 days ago

About Cloud Services
Sinch named top vendor for RCS messaging in global ROCC...
3 days ago

About Data Analytics
AI reshapes strategies at Asia Pacific loyalty and reta...
3 days ago

About Digital Marketing
Google launches AI-powered advertising upgrades for mar...
4 days ago

About Digital Transformation
Hapag-Lloyd selects Camunda to automate shipping proces...
4 days ago
Job moves

Move at Alcatel-Lucent Enterprise
Sandrine El Khodry named new EVP of Global Sales at ALE
3 days ago

Move at Adobe
Creatopy appoints Ovidiu Gavril to lead AI transformati...
3 days ago

Move at SAP
OutSystems surpasses EUR €500m & appoints new CEO Woods...
4 days ago

Move at Hyland
Michael Campbell appointed Chief Product Officer at Hyl...
6 days ago

Move at Fivetran
Fivetran appoints Monica Ohara as Chief Marketing Offic...
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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