Adobe stories
Adobe partners with Adelaide Uni to transform student experience
5 days ago
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edutech
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digital transformation
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martech
Adobe has partnered with Adelaide University to enhance the digital experience for students, aiming for a personalised journey ahead of its 2026 opening.
Nearly half exclude cybersecurity from AI projects, survey says
Last month
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martech
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advanced persistent threat protection
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ai
A recent ISACA study reveals nearly half of companies in Oceania neglect cybersecurity teams in AI development, raising concerns over potential vulnerabilities.
Adobe Fresco becomes free, adds new motion & symmetry tools
Last month
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martech
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adobe
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animation
Adobe has unveiled free access to its drawing app Fresco on its fifth anniversary, enhancing features with new animation tools and Apple Pencil support.
Phishing scams use QR codes in PDFs to bypass defences
Last month
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mfa
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phishing
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martech
Barracuda reveals a surge in QR code phishing attacks, with over 500,000 emails detected in three months, exploiting sensitive data risks.
Sitecore unveils AI platform to enhance marketing workflows
Last month
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digital transformation
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cx
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martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Last month
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martech
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genai
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ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Last month
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation
Last month
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martech
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open source
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genai
Adobe's Andy Parsons reveals new tech tools aimed at combatting disinformation and improving content authenticity as part of a broader digital trust initiative.
Adobe to invest a whopping $100 million in global AI education
Last month
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
AI takes center stage in Adobe's new GenStudio tool
Last month
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Last month
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martech
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genai
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ai
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.
Adobe unmasks over 100 new Creative Cloud features
Last month
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martech
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genai
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ai
Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.
Adobe elevates Frame.io with new camera partnerships
Last month
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martech
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google
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nikon
Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.
Valtech teams up with Adobe for the Always 100 project
Last month
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cx
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martech
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adobe
Valtech launches the Always 100 project with Adobe Commerce to enhance e-commerce performance, aiming for lightning-fast site speeds and improved customer experiences.
Adobe unveils new Firefly video model and updates image tools
Last month
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martech
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genai
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ai
Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.
Adobe puts video editors first in Premiere Pro upgrades
Last month
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martech
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genai
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ai
Adobe has launched Firefly-powered features for Premiere Pro, enhancing video editing with innovative tools that simplify workflows for professionals.
Mark Humphries appointed Chair to boost Bluprintx growth
Last month
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digital transformation
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martech
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cdp
Bluprintx has appointed Mark Humphries as Chair, aiming to boost its global growth following the recent acquisition of ITG Commerce.
Adobe Express expands with AI & key integrations
Last month
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
Adobe launches app to protect & attribute digital content
Last month
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martech
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physical security
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genai
Adobe has unveiled a free web app, Content Authenticity, to help creators protect their work and ensure accurate attribution in the digital landscape.
Sydney firm secures NFL team deal for CRM overhaul
Last month
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.