The Ultimate Guide to Data Analytics
2025 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports

CONTEXT on BI
European imaging market faces falling prices & soft dem...
2 days ago

Forrester Wave on Digital Transformation
Qualtrics named leader in employee experience platform ...
Last week

IDC on HCM
Workday unveils AI agents to boost HR & finance product...
Last week

IDC on Robots
ANZ firms boost AI investment to future-proof supply ch...
This month

Gartner on SaaS
Australian public cloud spend to hit AUD $26.6bn in 202...
This month
Featured news

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

About Big Data
How the Orlando Magic are reinventing fandom with data ...
This month

About Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
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About Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month
Expert columns

By James Robinson of SYSPRO
Future-proofing manufacturing businesses against trade ...
Yesterday

By Richard Lundgren of Calabrio
The AI tipping point: How contact centres in ANZ are re...
2 days ago

By Tsubasa Nakazawa of Kintone Southeast Asia
Digital resilience as a practical blueprint for SMEs in...
This month

By Adhil Badat of Rackspace Technology
AI is inevitable: The only choice is to adapt or stagna...
This month

By Anurag Sanghai of Intellicus Technologies
Generative AI 2.0: How It Will Redefine Business Intell...
This month
Interviews

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
This month

Discussing Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
.webp)
Discussing Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

Discussing Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month
More expert columns

By Sharath Muddaiah of IoT Solutions at G+D
Managing and optimising soaring levels of smart label d...
This month

By Kevin Dherman of SYSPRO
Adoption of AI in Manufacturing: A look into trends, st...
This month

By Adam Bowles of OneAdvanced
The rationale for positioning businesses to thrive in a...
This month

By John Bates of SER Group
Think AI will fix info overload? Think again
This month

By Steve Leeper of Datadobi
What businesses can learn from 15 years of data growth
Last month

By George Dragatsis of Hitachi Vantara
Australian organisations have two key reasons to double...
Last month
Top players
Recent news

About Animation
DreamWorks deepens technology partnership with Lenovo t...
Today

About Digital Transformation
UK fulfilment warehouses 85% automated by 2030, study f...
Yesterday

About Cloud Services
Pigment , Google Cloud partner to boost AI business pla...
Yesterday

About Sports
Liveheats secures AUD $1.3m to boost global sports plat...
Yesterday

About Digital Transformation
FICO & AWS expand AI decision platform via marketplace
2 days ago
More news

About Digital Marketing
Reskilling domestic violence survivors for tech roles b...
2 days ago

About EduTech
Bain partners with Palantir to drive rapid AI business ...
2 days ago

About Software-as-a-Service
Pureprofile unveils Datarubico to streamline research i...
3 days ago

About Digital Transformation
Assistly launches as cloud solution for care homes
3 days ago

About Sustainability
Amber Electric partners with Gentrack to boost power in...
3 days ago
Even more news

About Business Intelligence
Customer Science upgrades CX Integrator with AI & autom...
Last week

About Public Sector
Wagga Wagga Council extends TechnologyOne partnership f...
Last week

About Predictive analytics
Charter Global unveils Assistly for small senior care h...
Last week

About Business Intelligence
Cloudera adds AI & secure visualisation to on-prem data...
Last week

About EduTech
AI Experience Center opens in Jayapura to boost educati...
Last week
Job moves

Move at Microsoft
Matillion appoints ex-Google leader to boost AI data pl...
2 days ago

Move at CyberArk
CyberArk appoints Jeremy Sim to lead channel growth in ...
This month

Move at Ernst & Young
Publicis Sapient appoints data & AI lead for Australia
This month

Move at SAP
Teradata appoints John Ederer as Chief Financial Office...
This month

Move at Teradata
Tim McIntire named Chief Technology Officer at Hyland
This month
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Generative AI.
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