The Ultimate Guide to Customer Data Platforms
2023 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Expert columns

By Stephen Schwalger of n3 Hub
Seven Ways to Achieve Maximum Value from a CDP Deployme...
Tue, 23rd May 2023

By Kristy Malik of Lexer
Why marketers need to activate customer data in real-ti...
Thu, 18th May 2023

By Sara Coghlan of Cheetah Digital
Why QSRs need to ‘cook up’ a perfect customer loyalty s...
Tue, 11th Oct 2022
Top players
You can read more from the top players Adobe and General Motors.
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Other guides
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