The Ultimate Guide to Customer Data Platforms
2023 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Expert columns

By Sara Coghlan of Cheetah Digital
Why QSRs need to ‘cook up’ a perfect customer loyalty s...
Tue, 11th Oct 2022

By Tim Charlesworth of SAS
The promise and reality of the Customer Data Platform
Wed, 7th Sep 2022

By Cindy Maike of Cloudera
Why cloud adoption is only the first step
Wed, 24th Aug 2022

By Jerome Tillotson of Cheetah Digital
Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022

By Brendan Murphy of Cheetah Digital
Zero party data and the new era of 'relationship market...
Fri, 17th Jun 2022
Top players
You can read more from the top players Adobe and General Motors.
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Other guides
You can read other related guides from Marketing Technologies, Big Data, Planning, Data Analytics, and Business Intelligence.
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