The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
IDC MarketScape on CDP & Digital Transformation
SER named leader in IDC assessment for content services
Last month
Gartner on CDP & Digital Transformation
WalkMe recognised as leader in Digital Adoption Platfor...
Last month
IDC on CDP & Hyperscale
Fivetran reveals Hybrid Deployment for secure data mana...
Wed, 25th Sep 2024
IDC on CDP & Hyperscale
Salesforce unveils Agentforce Partner Network to delive...
Thu, 19th Sep 2024
Forrester Research on CDP & CX
Zendesk launches Relay to enhance customer communicatio...
Tue, 3rd Sep 2024
Expert columns
By Billy Loizou of Amperity
Unlocking unused customer data: A wake up call for trav...
Last week
By Mahesh Muralidhar of Phase One Ventures
AI is the new vehicle for economic growth: How does New...
Last week
By Jack Bolton of Eagle Eye
Deploy or build? Eight reasons to avoid building a loya...
Last month
By Anurag Vasisth of Loyalty Now
Building customer loyalty in a fragmented digital ecosy...
Last month
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last month
Interviews
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Fri, 6th Sep 2024
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Fri, 2nd Aug 2024
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
Discussing IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
More expert columns
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Tue, 24th Sep 2024
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Mon, 23rd Sep 2024
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
By Worldpay
Understanding payments preferences builds trust and gro...
Tue, 17th Sep 2024
By Srinivas Kompella of HCLTech
Creating a unified data, AI and infrastructure strategy...
Tue, 17th Sep 2024
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Fri, 30th Aug 2024
Top players
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