Personalisation stories

Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Telstra unveils 'More for me', a personalised savings feature on its app, that curates offers based on customer's connection history and individual preferences.

Twilio's 2024 report unveils a 45% perception gap in customer experience between Australian businesses and their consumers.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.

Amadeus's study predicts a 14% surge in travel tech investment in 2024, with machine learning considered crucial and 98% of airlines eyeing biometric solutions for airport services.

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.

Banks wrestling with outdated systems can bolster sustainability efforts by leveraging carbon management to personalise client services, ensuring greener finance integrates seamlessly with consumer lifestyles.

AI's enhanced role in education offers a personalised learning experience, easing teachers' workload, while providing tailored study schedules and multi-language support for students.

Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.

SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.

AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.

Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.

Seismic boosts AI capabilities and user collaboration with Winter 2024 product release, aimed at enhancing sales representative proficiency.