The Ultimate Guide to Personalisation
2024 edition
Analyst reports
Gartner on Digital Transformation
WalkMe recognised as leader in Digital Adoption Platfor...
Last month
Forrester Research on CX
Zendesk launches Relay to enhance customer communicatio...
Tue, 3rd Sep 2024
Forrester Wave on CX
SAS named leader in Forrester Wave for real-time intera...
Mon, 4th Mar 2024
Gartner on Data Analytics
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
Expert columns
By Billy Loizou of Amperity
Unlocking unused customer data: A wake up call for trav...
Last week
By Jack Bolton of Eagle Eye
Deploy or build? Eight reasons to avoid building a loya...
Last month
By Anurag Vasisth of Loyalty Now
Building customer loyalty in a fragmented digital ecosy...
Last month
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last month
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Tue, 24th Sep 2024
More expert columns
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
By Worldpay
Understanding payments preferences builds trust and gro...
Tue, 17th Sep 2024
By Srinivas Kompella of HCLTech
Creating a unified data, AI and infrastructure strategy...
Tue, 17th Sep 2024
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Fri, 30th Aug 2024
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Tue, 13th Aug 2024
By Lincoln Lincoln of CloudBlue
How to boost your reselling efforts in the subscription...
Thu, 8th Aug 2024
Top players
Recent news
About Digital Transformation
Nearly half of AI marketing efforts fail to meet goals
2 days ago
About Intelligent systems
Live Group unveils Envoku for personalised engagement
2 days ago
About EduTech
Adobe partners with Adelaide Uni to transform student e...
5 days ago
About Digital Marketing
MoEngage launches tools to boost Aussie market engageme...
5 days ago
About Sustainability
Restive forecasts 2025 retail trends: convenience reign...
5 days ago
More news
About Digital Marketing
AI drives Black Friday strategies for UK marketers & sh...
Last week
About Customer service
AI chatbots in Australia need human touch for empathy
Last week
About Digital Marketing
Generational divides revealed in Black Friday survey
Last month
About Spotify
Spotify introduces playlist cover art customisation too...
Last month
About Privacy
Kiwis sceptical of AI in local businesses, reports Qual...
Last month
Even more news
About Email
Twilio report: Trust crucial for Australian consumer lo...
Last month
About Hosting
Airbnb launches Co-Host Network to simplify management
Last month
About Data Protection
Lenovo unveils device and software AI innovations at Te...
Last month
About Data management
SAS predicts AI trends focusing on ethics & sustainabil...
Last month
About Digital Marketing
Barriers hinder MarTech's role in fostering customer tr...
Last month
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Other guides
You can read other related guides from Marketing Technologies, Customer Data Platforms, Artificial Intelligence, Customer Experience, and Generative AI.
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