The Ultimate Guide to Personalisation
2025 edition
Analyst reports

IDC on CX
Qualtrics unveils autonomous AI agents for better CX & ...
Last week

Gartner on CX
Pega unveils AI tool for enhanced customer engagement
Last month

Frost & Sullivan on CX
RingCentral launches Studio for virtual event enhanceme...
Last month

Gartner on MarTech
Targa Telematics recognised in Gartner's 2024 Hype Cycl...
Tue, 28th Jan 2025

Capterra on CX
New tool boosts eCommerce personalisation strategies
Wed, 22nd Jan 2025
Expert columns

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
4 days ago

By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
4 days ago

By Fiona Stevens of LoyaltyLion
Technology lets us personalise everything – so let’s st...
This month

By Shermaine Wong of Cult Creative
Leveraging Data to Drive Creativity in Marketing
This month

By Christopher Connolly of Twilio
Unlocking the power of speech to humanise AI-driven cus...
Last month
More expert columns

By Mark Devlin of Impact PR
Is your accounts team eroding your corporate brand?
Last month

By Matthew Biboud-Lubeck of Amperity
AI-managed data will help retailers avoid another sales...
Fri, 31st Jan 2025

By Anurag Vasisth of Loyalty Now
Why traditional loyalty programs are failing to meet mo...
Thu, 16th Jan 2025

By Mitchell Stone of Quantaco
Eight hospitality tech trends transforming pubs in 2025
Mon, 13th Jan 2025

By Kris Costello of Aryza
Creating seamless borrower journeys: The automation rev...
Wed, 4th Dec 2024

By Emily Bristow of SS&C Blue Prism
Enhancing customer service through AI-powered personali...
Wed, 4th Dec 2024
Top players
Recent news

About Customer Experience
AI revolutionises loyalty programs with personalisation
Yesterday

About Customer Experience
UK consumers prioritise value over brand loyalty: study
3 days ago

About Apps
Mobile app usage in Indonesia soars during Ramadan peri...
Last week

About Big Data
Qualtrics unveils AI tools to boost customer experience...
Last week

About Data Analytics
AI-driven loyalty programmes to reshape Asia-Pacific re...
Last week
More news

About Customer service
AI expected to revolutionise Singapore financial servic...
Last week

About Digital Marketing
Study reveals changing trends in OTT ads in Singapore
Last week

About Digital Marketing
Adobe Summit: Coca-Cola’s James Quincey on personalisin...
Last week

About Collaboration
Adobe & Microsoft integrate AI agents for marketers
Last week

About Digital Marketing
Adobe unveils AI agent tool for personalised experience...
Last week
Even more news

About Collaboration
Adobe GenStudio enhances AI features for marketers
Last week

About Customer service
Singapore Airlines partners with Salesforce for AI serv...
Last week

About Collaboration
AI assistant boosts college enrolments by 18% in Wales
This month

About EduTech
DoodleMaths app enhanced for tailored learning in the U...
This month

About Features
DeepL launches Clarify to enhance AI translation intera...
This month
Job moves

Move at Woolworths
Bloomreach expands in APAC with key leadership hire
This month

Move at PwC
Twilio appoints Webster to strengthen ANZ growth strate...
Last month

Move at Airbnb
Linktree hires tech veterans to boost AI & personalisat...
Fri, 19th Jan 2024
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Move at Salesforce
Sitecore appoints former Salesforce executive Kathie Jo...
Tue, 21st Nov 2023

Move at Accenture
Amperity makes two new appointments to bolster APAC pre...
Thu, 9th Feb 2023
Other guides
You can read other related guides from Customer Data Platforms, Marketing Technologies, Artificial Intelligence, Customer Experience, and Generative AI.
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