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Personalisation stories

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Marketers struggling to make use of data - MoEngage
Last month
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cx
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marketing
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report
"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."
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Gain more control over your ad experience on Google with My Ad Center
Thu 27 Oct 2022
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martech
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apps
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google
There may also be specific ad topics you don’t want to engage with; in My Ad Center, you can choose to limit ads related to topics such as alcohol and weight loss
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Data strategies shift towards real-time data - DataStax survey
Wed 7 Sep 2022
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big data
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bi
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data analytics
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.
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Marketing technologies set to increase revenues - study
Thu 7 Jul 2022
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martech
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cdp
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financial results
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
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Zero party data and the new era of 'relationship marketing'
Fri 17 Jun 2022
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cdp
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martech
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
Thu 28 Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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First-party data: A reason to celebrate
Fri 8 Apr 2022
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bi
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big data
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data analytics
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
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Australian consumers demand hyper-personalisation, new report reveals
Thu 31 Mar 2022
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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How investing in card-linked loyalty programs can improve customer retention
Tue 1 Feb 2022
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bi
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big data
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data analytics
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
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Interview: Sitecore explains why personalisation is key to customer experience
Wed 24 Nov 2021
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crm
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cx
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martech
But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.
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CSPs missing huge, untapped opportunity
Tue 6 Jul 2021
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crm
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martech
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cdp
"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
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Sabre looks to disrupt travel industry with new offering powered by Google's AI
Mon 26 Oct 2020
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martech
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ai
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cdp
"We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions."
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Contentsquare expands ANZ presence with new offices in Melbourne and Sydney
Wed 21 Oct 2020
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martech
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cdp
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user experience
Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.
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Adobe launches customer journey solution for ANZ businesses
Wed 15 Jul 2020
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crm
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cx
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martech
The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.
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Businesses must understand the link between empathy and personalisation
Mon 1 Jun 2020
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contact centre
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crm
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cx
Empathy and personalisation are two key modes in which businesses can gain trust with and form better relationships with customers, according to a new Genesys survey.
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How to use smarter data to reach tomorrow's consumer
Mon 30 Sep 2019
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bi
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big data
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crm
Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.
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Gartner: Marketing personalisation can be make or break
Thu 14 Mar 2019
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cdp
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martech
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marketing
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
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A digital on-ramp
Mon 1 Mar 2010
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digital signage
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martech
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pro av
We look at how signage engages people, and turns them into customers.
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I'm forever blowing bubbles
Tue 1 Aug 2006
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martech
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cdp
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marketing
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.
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