The Ultimate Guide to Partner Programmes
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Asian Partner Programmes News
Regional stories with direct local relevance
Zyxel launches WiFi 7 access points for small firms
Smaller businesses can add tri-band WiFi 7 without a full network overhaul, as Zyxel targets easier deployment and lower power use.
Gallagher Security names three Asia leadership roles
The reshuffle is designed to bolster partner support and customer delivery as Gallagher Security expands across a fast-growing Asian market.
Signify & Bose Professional team up on SEA projects
The tie-up could simplify venue design across Southeast Asia by pairing lighting and audio, with pilot projects due in its first 180 days.
Ropedia launches academic programme for physical AI
Researchers at universities in Singapore, the US and Asia will gain access to real-world multimodal data for embodied AI and robotics studies.
LG joins Nvidia network as AI cooling demand rises
Demand for thermal management in dense AI sites is lifting the Korean group's cooling business, after its 2.6-megawatt unit cleared NVIDIA qualification.
Snom signs Malaysia distribution deal with Telediant
Malaysian businesses should get faster access to Snom's IP phones and conferencing gear as Telediant takes on distribution and support.
Analyst Insights
Research and market analysis connected to Partner Programmes
Oracle expands Marketplace with partner purchasing options
Check Point launches firewall subscription for AI security
Oracle pledges USD $1 billion to partner ecosystem
MSPs expect AI revenue to surge as services mature
Boomi named Gartner leader in API management for AI
Featured News
Netskope launches Catalyst program: Facilitate, secure and get out of the way
Netskope's revamped Catalyst MSP/SP Program and Partner Orchestrator aim to have MSP customers flexibly provisioned within 15 minutes.
AI workloads & modern facilities driving Honeywell growth
Data centre operators are under pressure to supply their own electricity, opening the door for Honeywell to add on-site power and utilities.
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Expert Columns
In the AI era, channel value is being redefined
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Content systems in B2B tech: Scaling assets across channels
Thought leadership in B2B tech: From expertise to influence
Turning security into a story: How managed service providers use reporting to drive retention and revenue
Interviews
Interviews and video coverage from the network
Netskope launches Catalyst program: Facilitate, secure and get out of the way
AI workloads & modern facilities driving Honeywell growth
AI transforming physical security into enterprise data solution
Customers at the centre of Adobe's new AI evangelist role
SonicWall boosts endpoint security for SMBs and mid-market
Recent Partner Programmes News
AtScale named OpenAI Select Partner to boost AI accuracy
Enterprise users may get more reliable AI answers as AtScale joins OpenAI's partner network to impose shared business definitions on metrics.
Oracle pledges USD $1 billion to boost partner ecosystem
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
Gallagher wins cybersecurity award for warranty report
The feature helps site operators spot ageing hardware faster, reducing manual checks and sharpening cyber risk planning across larger installations.
Dayforce deepens alliance with Deloitte on payroll tools
The tie-up will add shared go-to-market work and new payroll controls software as employers seek lower-risk HR system upgrades.
Virtuozzo adds NVIDIA support & lite deployment option
Smaller sites can now run AI and storage together more cheaply, as the new version targets remote offices and on-premises deployments.
11:11 Systems buys IBM VMware customers in new deal
The deal expands 11:11 Systems' reach as Broadcom reshapes VMware partner support and enterprises seek continuity in cloud migrations.
SUSE unveils sovereign AI platform with NVIDIA tie-up
Enterprises will be able to keep AI agents and proprietary data inside their own infrastructure under the new SUSE-NVIDIA sovereign AI stack.
Parallels expands partner programmes for desktop, workspaces
Partners will gain a separate route to sell and support desktop virtualisation as Parallels shifts further towards recurring service revenue.
Cohesity names Datacom APJ MSP Partner of the Year
The recognition boosts Datacom's standing across Australia and New Zealand as customers demand stronger cyber resilience, data protection and recovery support.
Tenable launches open AI partner network for security
Security teams can now connect exposure data with third-party AI tools to triage risks faster without building custom integrations.
Anthropic names Gorilla Logic as Claude services partner
Enterprise users of Claude can now tap Gorilla Logic's services to get the AI model through security reviews and into production systems.
Eventus expands selective partner network in India
Managed cybersecurity demand in India is driving Eventus to back a smaller group of local partners with training, support and shared delivery.
Pax8 launches AI tools for small business partners
Small business channel partners can now govern unsanctioned AI use and offer a managed coworker service as adoption outpaces formal oversight.
GTIA launches managed intelligence alliance for SMB AI
SMBs could get more secure AI services as GTIA sets common standards to help channel partners turn demand into governed offerings.
Cohesity appoints Matthew Johnston to lead APJ partner sales
The hire underscores Cohesity's push to deepen its channel reach across APJ as customers demand stronger cyber resilience and data security.
Zscaler names APJ partner winners across key regions
The awards highlight how cyber security vendors now depend on local channel firms to support Zero Trust rollouts, hybrid work and cloud migration across APJ.
DevRev joins OpenAI Marketplace as a launch partner
Enterprise customers can now direct part of their OpenAI commitment to DevRev's support and workflow tools, widening its sales reach.
11:11 Systems buys IBM VMware customers in eighth deal
The acquisition gives 11:11 Systems more enterprise accounts as Broadcom narrows VMware partners, but no financial terms were disclosed.
Beyond Now launches platform for AI telecoms revenue
Telecoms operators could speed new AI offers to market, as Beyond Now's platform aims to cut friction in pricing, billing and partner settlement.
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LG expands AI data centre chiller production in US
Rising demand for AI cooling is pushing the Korean group to add capacity in Virginia and South Korea with KRW 150 billion of investment.
Job Moves
Gallagher Security names three Asia leadership roles
UC Berkeley SkyDeck names Cole Harry Japan Program Manager
Google Cloud names new country heads in Indonesia & Thailand
Salesforce names Paul Carvouni to lead ASEAN AI push
Joey Lim appointed to lead Exclusive Networks' Singapore growth
QBE Re appoints Cindy Foo as Asia treaty head based in Singapore
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
NAVEX names Nick Mitsuya as Japan Country Manager to drive growth
ServiceNow appoints new VP to boost Asia operations
