Customer Journey stories
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
In ANZ's booming travel insurance market, slick payments now make or break policy sales, customer loyalty and rapid claim payouts.
Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.
Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
Australia's ACAM rolls out a first-of-its-kind AI marketing readiness framework, with fashion e-tailer The Iconic as its debut adopter.
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.
In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.
Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.