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From compliance to campaigns: Data collaboration as Finserv’s Marketing Edge
Last month
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data protection
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fintech
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cx
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
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Zensar Technologies appointed to modernise Post Office digital services
Last month
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digital transformation
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cx
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martech
Zensar Technologies will spearhead the Post Office's two-year digital modernisation, enhancing user-friendly services and replacing legacy systems across the UK.
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Yahoo survey: ad leaders prioritise tracking over privacy
Tue, 19th Nov 2024
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martech
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data privacy
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government
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia’s Privacy Act.
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Seismic launches new enablement tools in Fall 2024 release
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.
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StackAdapt expands APAC presence with senior hires in HK & Japan
Tue, 24th Sep 2024
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martech
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ai
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google
StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.
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FedEx introduces dynamic pallet dimensioning system in Australia
Fri, 23rd Aug 2024
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data analytics
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planning
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supply chain
FedEx has rolled out its Dynamic Drive-through Pallet Dimensioning Systems in Adelaide, South Australia, the first deployment outside the US, to boost efficiency and accuracy.
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Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
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Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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data analytics
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martech
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genai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
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Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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martech
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omnichannel
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
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Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
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Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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data analytics
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blockchain
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risk & compliance
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
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LiveRamp acquires data clean room provider Habu for USD $200 million
Mon, 22nd Jan 2024
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data privacy
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financial results
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global expansion
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
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Veteran marketer Sean Cooper launches Data Intelligence in Australia
Tue, 5th Dec 2023
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martech
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measurement
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growth
Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.
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UK business leaders to bolster sustainability investment by 2026
Sun, 19th Nov 2023
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partner programmes
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supply chain
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cleantech
80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.
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Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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martech
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omnichannel
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genai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
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Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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robots
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data analytics
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cx
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
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Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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ai models
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
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Media Math VP joins iion as CCO
Wed, 3rd May 2023
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data analytics
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bi
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big data
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
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ComCom announces a much broader next phase of MBNZ
Tue, 29th Nov 2022
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uc
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commerce commission
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fibre
The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.
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Hard numbers: Why ambiguity in cybersecurity no longer adds up
Tue, 17th May 2022
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risk & compliance
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cybersecurity
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cyber risk
Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .