Measurement Stories - Page 2

Global Stories

Measurement stories

Veteran marketer Sean Cooper launches Data Intelligence in Australia

Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.

By Kaleah Salmon • 3 min read • Tue, 5th Dec 2023

Marketing Technologies

Kochava introduces AI Prompt, a novel tool for global marketers

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

By Imee Dequito • 2 min read • Mon, 30th Oct 2023

Robotics

Forrester predicts genAI-powered growth for APAC businesses in 2024

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

By Catherine Knowles • 3 min read • Wed, 25th Oct 2023

Unified Communications

Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

By Sean Mitchell • 3 min read • Thu, 21st Sep 2023

Data Analytics

Media Math VP joins iion as CCO

Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.

By Tom Raynel • 2 min read • Wed, 3rd May 2023

Risk & Compliance

Hard numbers: Why ambiguity in cybersecurity no longer adds up

Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .

By Michel Feijen • 5 min read • Tue, 17th May 2022

3D Printing

Aussie tailor 3D prints customers' bodies for a perfect fit

Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.

By Sara Barker • 2 min read • Wed, 18th Sep 2019

Network Infrastructure

Spirent Communications announces new programme for global partners

The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.

By Ben Moore • 2 min read • Fri, 6th Apr 2018

Microsoft

Microsoft to partners: Build your own IP

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

By Heather Wright • 4 min read • Wed, 2nd Sep 2015

Risk & Compliance

Symantec launches new partner specialisations

Symantec unveils new partner specialisations in Asia Pacific and Japan, enhancing access to sales and technical resources and boosting revenue opportunities.

By Staff Writer • 2 min read • Wed, 4th Aug 2010

Stories from Other Regions

Measurement stories

Partner Programmes

UK business leaders to bolster sustainability investment by 2026

80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.

By Sean Mitchell • 3 min read • Sun, 19th Nov 2023

Unified Communications

ComCom announces a much broader next phase of MBNZ

The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.

By Zach Thompson • 3 min read • Tue, 29th Nov 2022

Global Positioning System

What is a kilogram? Lower Hutt holds its own weight on a global scale

Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.

By Sara Barker • 2 min read • Mon, 20th May 2019

EduTech

FREE Invite from Zeald: Discover why your website is your most valuable business asset

Join Zeald's FREE seminar across New Zealand and uncover why your website is your most valuable business asset. Gain practical insights and proven techniques.

By Staff Writer • 2 min read • Mon, 12th May 2014

Google

Google's guide to mobile business

Google's Guide to the App Galaxy provides comprehensive insights into launching a mobile app-based business, covering promotion, monetisation, and measurement.

By Staff Writer • 1 min read • Tue, 24th May 2011