Branding stories
Google's Vertex AI adds Lyria for text-to-music creation
Today
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google
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branding
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data governance
Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.
AI shaping brand visibility shifts to credibility economy
3 days ago
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
The E-commerce Model giving rural customers a perfect fit
3 days ago
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ecommerce
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shopping
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branding
New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Last week
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
M Group Services rebrands to enhance infrastructure support
Last week
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cleantech
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sustainability
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unify
M Group Services will unify its operations under the name M Group in April 2025, streamlining its GBP £2.5 billion portfolio to enhance service delivery across the UK and Ireland.
VistaPrint report: Australian SMBs face 2025 challenges
Last week
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
KOMI Group promotes key executives amidst strong growth
Last week
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
Code & Theory launches Enterprise Experience practice
Last month
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Last month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Insurers focus on AI & growth amid sluggish progress
Last month
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
Former JWT CEO launches AI platform for marketing content
Last month
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Hexaware teams up with San Francisco Unicorns in cricket
Last month
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
Key 7 Investment completes acquisition of StoryFile
Last month
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digital entertainment
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ai
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video
Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.
Instant raises $18 million to expand eCommerce solutions
Last month
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cx
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martech
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.
Markerstudy partners to enhance UK data centre infrastructure
Last month
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uc
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edge computing
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iot
Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.
Gen Z shopping trends reveal e-commerce preferences surge
Thu, 27th Feb 2025
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cx
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martech
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digital marketing
Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.
Marketers anticipate rise in content demands by 2025
Fri, 14th Feb 2025
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.
Cloudinary launches 3D platform to boost e-commerce sales
Fri, 14th Feb 2025
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cx
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martech
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ecommerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.
Adobe debuts public beta of 3D design tool Project Neo
Thu, 13th Feb 2025
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martech
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collaboration
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adobe
Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.
SECO partners with impact.com to boost Senheng app usage
Thu, 6th Feb 2025
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network infrastructure
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ecommerce
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apps
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.