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Branding Stories - Page 2

Asian Stories

Branding stories

What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Last month

Global Stories

Branding stories

AEM Networks rebrands amid growing AI testing demands
Network Infrastructure

AEM Networks rebrands amid growing AI testing demands

As AI workloads strain bandwidth and reliability, the renamed unit is widening its testing range to cover faster, more software-defined networks.

By Kaleah Salmon • 3 min read • Last month
Apple launches Business platform to streamline company tools
Data Analytics

Apple launches Business platform to streamline company tools

Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.

By Sean Mitchell • 3 min read • Mon, 30th Mar 2026
Cover Genius names chief revenue officer & marketing head
Digital Transformation

Cover Genius names chief revenue officer & marketing head

The appointments are designed to bolster Cover Genius as it expands embedded protection across international markets and more digital platforms.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
The new world of GEO - are you ready?
Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026
Canva unveils Magic Layers to turn flat images editable
Unified Communications

Canva unveils Magic Layers to turn flat images editable

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
Marketing

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

By Fabrizia Roberto • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026

Stories from Other Regions

Branding stories

Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Last month
Cake launches brand refresh after record year & growth
Marketing Technologies

Cake launches brand refresh after record year & growth

The Birmingham consultancy has added nine staff since June as record demand and Shopify Premier Partner status fuel a wider rebrand.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Marketing adds CAD $130.9bn to Canada's GDP, study finds
Data Protection

Marketing adds CAD $130.9bn to Canada's GDP, study finds

The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
'Pay by Bank' awareness falls as usage soars in UK
Fintech

'Pay by Bank' awareness falls as usage soars in UK

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Finding your creative voice in tech through 'design thinking'
Digital Transformation

Finding your creative voice in tech through 'design thinking'

Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.

By Yuri Chae • 4 min read • Thu, 5th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026