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Advertising stories - Page 6

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Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
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data privacy
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cloud services
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advertising
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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digital marketing
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advertising
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carousell media group
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
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Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
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data analytics
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martech
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risk & compliance
Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.
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Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
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advertising
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social media
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twitter
Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.
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The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
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digital marketing
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advertising
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the trade desk
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
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How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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digital marketing
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advertising
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
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3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
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Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
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Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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hybrid & remote work
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google
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advertising
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
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New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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advertising
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
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Arq Group improves customers' reach with Microsoft Advertising
Tue, 13th Aug 2019
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partner programmes
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microsoft
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advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
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NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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advertising
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
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Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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advertising
Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe’s 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.
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How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
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Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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google
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advertising
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
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Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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digital marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
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Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
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Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
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Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
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Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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advertising
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online shopping
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.