Advertising stories - Page 3
Data Army & Hightouch team up to transform data solutions
Tue, 2nd Apr 2024
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martech
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omnichannel
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cdp
Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.
Kartik Mehta appointed Channel Factory's head of Asia growth markets
Wed, 20th Mar 2024
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youtube
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advertising
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consumers
Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
BlueZoo launches software for BrightSign's Series-5 media players
Tue, 5th Mar 2024
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digital signage
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cx
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martech
Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
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genai
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ai
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advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
Aleph expands its Amazon Ads services to 20 countries
Fri, 16th Feb 2024
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amazon
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advertising
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twitch
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
Equativ partners with Seekr for AI-powered, transparent ad solutions
Mon, 5th Feb 2024
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ai
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advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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personalisation
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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partner programmes
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digital entertainment
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collaboration
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
How empowering your credit control team could lead to profitable growth in 2024
Thu, 25th Jan 2024
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advertising
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strategy
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business confidence
Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.
Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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iaas
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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advertising
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digital media
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agility
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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advertising
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
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edutech
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data analytics
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advanced persistent threat protection
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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advertising
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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ai
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ecommerce
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
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hyperscale
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public cloud
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ai models
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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advertising
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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advertising
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.