Advertising stories - Page 4
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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advertising
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
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edutech
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partner programmes
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advertising
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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ecommerce
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advertising
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commerce
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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data analytics
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cx
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martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
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Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
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gaming
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digital entertainment
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collaboration
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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cybersecurity
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advertising
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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genai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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partner programmes
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advertising
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
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ai
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healthtech
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advertising
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
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it automation
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advertising
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productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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crm
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digital transformation
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
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ecommerce
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advertising
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branding
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
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endpoint protection
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advanced persistent threat protection
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edr
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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advertising
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
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data privacy
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amazon
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advertising
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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cx
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martech
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ecommerce
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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ecommerce
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advertising
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social media
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
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data analytics
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planning
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ai
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.