Social Media stories
Tech marketing in 2025 shifts to strategy & messaging clarity
Today
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In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Compliance & education reshape influencer marketing in UK & EU
Yesterday
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UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.
AI deepfakes fuel rise in celebrity scam losses for Australians
Yesterday
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AI-driven deepfake scams using Aussie celebrities like Rebel Wilson cost victims an average of AUD $950, warns McAfee in rising influencer impersonation fraud.
Indian marketers face confidence gap despite growing AI adoption
Last week
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79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.
Kiwis grow wary of AI, privacy risks & unreliable online info
Last week
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New Zealanders show growing caution towards AI, privacy risks, and online misinformation, with 67% seeing misinformation as a serious issue, the 2025 survey finds.
Social media overtakes email as UK’s top scam channel, study finds
Last week
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New research reveals social media now leads as the top scam channel in the UK, overtaking email with 34% of incidents reported amid rising AI concerns.
AI, social media & flexible payments to drive festive shopping
Last week
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AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Instagram posts fuel surge in money mule recruitment schemes
Last week
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Nearly 24% of Instagram posts tagged as ‘quick-money’ offers are linked to money mule recruitment, posing major challenges for law enforcement and platforms.
How Ridiculous sells 115,000 iced teas in 30 days worldwide
Last week
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YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.
MojoTip partners with Ecommpay to make digital tips & payouts real-time
Last week
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MojoTip teams up with Ecommpay to offer real-time digital tipping and instant payouts, boosting cashless tipping across Europe and beyond.
RØDE opens public voting for Creator of the Year Awards 2024
Last week
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Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
Adobe data shows USD $88.7 billion spend & AI boost in October
Last week
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Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
New Zealand students face digital risks well beyond social media
Last week
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New Zealand students face rising digital risks across gaming, educational tools and AI, with bullying and harmful content often shielded from adult oversight.
Australians warned over AI-driven scams ahead of Christmas sales
This month
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Australians are urged to boost online security as AI-driven scams surge ahead of Christmas, with experts promoting multi-factor authentication and hardware keys.
Affiliate marketing budgets surge as brands seek cost efficiency
This month
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Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
Australians spend 41 hours weekly online as digital ad spend surges
This month
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Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Criminologist urges tougher rules on scams after NZD $1.6bn losses
This month
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New Zealand faces NZD $1.6bn in scam losses; criminologist urges tougher regulation on social media and telco firms to curb cybercrime syndicates.
Police use AI to tackle surge in illegal disposable vapes trade
This month
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UK police and trading standards use AI and social media tracking to combat a 59% rise in illegal disposable vape sales following their ban.
CelcomDigi reaches 4 million with anti-scam campaign on TV & online
This month
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CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
UK shoppers blend AI, reviews & social media to make decisions
Last month
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UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.