Social Media stories
China's B2B MNCs turn to social media for strategic outreach
China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.
VietCredCare cyber threat rocks Vietnam's social media landscape
Vietnam is being rocked by an advanced cyber threat, VietCredCare, targeting business social media accounts, leading to widespread data breaches in government, business, and education sectors.
Platinum Accounting advocates for artificial intelligence
Platinum Accounting Australia urges the accounting industry to utilise AI technology to enhance services and reduce costs.
New Zealanders showing major concern over misuse of AI
A substantial 72% of New Zealanders are apprehensive about AI misuse and under-regulation, highlighting a significant knowledge gap.
Concern grows over children's online safety in Aotearoa
73% of New Zealanders, particularly women and adults aged 30-49, express high concern about children accessing inappropriate content online.
Taylor Swift's Melbourne gigs trigger massive Telstra data surge
Taylor Swift's Eras Tour concert in Melbourne saw a record 35 TB of data used, equivalent to streaming the concert footage for almost two years, as fans flooded social media to share their experiences.
Australians spend more time on social media, TikTok leads the way
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Over half of New Zealand's internet workforce want more remote work
Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
Akamai aims to integrate cloud capabilities into its edge network
Akamai Technologies is set to weave cloud computing into its large-scale edge network, advancing its strategy to become the preferred cloud platform for businesses, according to today's announcement.
'Love cost dearly' warns CBA over Valentine's Day romance scams
As Valentine's Day nears, Commonwealth Bank Australia warns against a spike in romance scams, with women shown to be most at risk, losing double the amount compared to men in 2022.
New Zealand enjoys 7.3% surge in digital advertising revenue
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.
INTIX pioneers real-time marketing in event ticketing technology
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
Taylor Swift victim of AI-generated explicit images: a wake-up call
AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.
Global social media users surpass 5 billion mark, reports Digital 2024
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
Rise in Drainer-as-a-Service attacks lead to high-profile breaches
The rise in Drainer-as-a-Service (DaaS) cyber crimes indicates growing threats to social media accounts and cryptocurrency safety, including high-profile breaches.
Norton's new app, Norton Genie, fights cyber scams with Dan Levy
Amid growing cyber scams, Norton introduces its leading scam detection app, Norton Genie, developed in collaboration with Emmy award-winning creator, Dan Levy, to help users identify and avoid online scams.
Marketing analytics software sector riding high on AI & ML adoption
The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.
Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.
B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
Influencer endorsements could harm festive sales, Storyblok suggests
Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.
Mobile banking malware threat surges globally, says Zimperium report
Global mobile banking malware threats significantly rise, with 1,800 banking apps targeted in 2023, says Zimperium report.
Australia set to launch new online safety regulations in 2023
Australia plans to implement a comprehensive set of online safety regulations from December 2023; smaller businesses face compliance challenges.
Content creators earn $700m across social media platforms in 2023
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.