ROI stories
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
Most organisations are still seeing AI deliver productivity gains rather than revenue, as legacy systems and poor data hinder wider returns.
Worker unease over AI and economic pressure is pushing employers to tighten internal messaging as Sefiani takes Staffbase into the region.
Nearly two-thirds of companies using AI in response workflows reported a positive return within a year, the survey found.
Finance chiefs could lift profits by 2029 if they back AI with broader systems upgrades, Gartner said, as budgets rise.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.
Pressure is mounting on ANZ agencies to show returns from data and AI spending as Databricks adds Davinia Simon to court government buyers.
Practical use, not price, is now the main hurdle for quantum AI adoption, as SAS readies a tool for Viya customers later this year.
Enterprises could cut software release delays as the partners add self-healing AI agents to automate testing across existing systems.
Many large organisations are still struggling to turn AI pilots into live systems, despite heavy spending and rising pressure for returns.
The moves aim to turn AI insights into governed workflows and faster software releases for large enterprises, not just separate tools.
Staff retention in construction could improve as more than half of professionals say AI investment would make them likelier to stay.
Most Indian finance chiefs now expect AI to speed up payments, tighten compliance and cut procurement costs, a new report says.
The roll-out comes as firms face a mounting accountant shortage, with Black Ore claiming Tax Autopilot can slash return prep time by up to 98%.
Retail technology suppliers face tougher sales as buyers increasingly demand case studies and measurable AI returns before signing off on spend.
AI users are already outperforming peers, with New Zealand SMEs earning about NZD $400,000 more and large firms NZD $59.1 million more in FY25.
The funding will help the San Francisco startup expand software that cuts phone calls, referrals and prior authorisations for understaffed specialty clinics.
Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
.webp)
