Retail media stories
![Story image](../../../../../uploads/story/2024/08/16/preview_techday_15b5f601a006e85343da.webp)
Vudoo & Scroll Media partner to revolutionise digital ads
Last month
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gaming
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digital entertainment
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shopping
Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_a99bc9b1dbe5e4d88fba.webp)
John Lewis enhances retail media capabilities for brands
Thu, 1st Aug 2024
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cx
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martech
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partner programmes
John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.
![Story image](../../../../../uploads/story/2024/06/03/preview_Maddie_Basso.webp)
Maddie Basso appointed Yahoo Australia's Head of Commercial
Mon, 3rd Jun 2024
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partner programmes
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strategy
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resellers
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
![Story image](../../../../../uploads/story/2024/05/15/preview_img-1dgjkDk1gBeyCaqSiWMu8aY4.webp)
Mars Agency rebrands as Mars United Commerce for global growth
Wed, 15th May 2024
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asia
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growth
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european
Mars Agency has rebranded to Mars United Commerce, reflecting its evolution into a full-service commerce marketing partner.
![Story image](../../../../../uploads/story/2024/03/21/preview_img-EfeEhEBrjsXHrx5FyrQ0E9dh.webp)
Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
![Story image](../../../../../uploads/story/2024/01/24/preview_16897529898952.webp)
Liam McCarten joins StackAdapt as VP of Sales for APAC
Wed, 24th Jan 2024
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martech
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commerce systems
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ai
Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.
![Story image](../../../../../uploads/story/2023/12/06/preview_MEDIA.webp)
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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omnichannel
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martech
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
![Story image](../../../../../uploads/story/2023/12/01/preview_img-O8Xd8d1wXHXLgAskuFHIWzSr.webp)
Zitcha & Broadsign collaborate for optimised global retail media strategy
Fri, 1st Dec 2023
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martech
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commerce systems
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partner programmes
Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
![Story image](../../../../../uploads/story/2023/11/14/preview_vudoo(2).webp)
Vudoo appoints Peter Manten as Managing Director for APAC
Tue, 14th Nov 2023
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customer service
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market growth
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retail media
Melbourne-based pioneer Vudoo has appointed Peter Manten as its new Managing Director for Australia and Asia Pacific.
![Story image](../../../../../uploads/story/2023/11/13/preview_GordanaRedzovskiHeadshot.webp)
Refine your retail media activity
Mon, 13th Nov 2023
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ebay
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digital advertising
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
![Story image](../../../../../uploads/story/2023/05/25/preview_Joyce_Liu_Headshot(2).webp)
TripleLift appoints Joyce Liu as New CFO
Wed, 24th May 2023
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cfo
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retail media
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job moves
Ad tech platform TripleLift has announced Joyce Liu as its new CFO. Liu will lead financial operations as the company expands its audience targeting.
![Story image](../../../../../uploads/story/2022/11/19/preview_Brendan_Straw_ShopFully(2).webp)
ShopFully appoints Australian Country Manager
Fri, 18th Nov 2022
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ai
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australian
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marketplace
ShopFully appoints Brendan Straw as new Country Manager for Australia to drive digitalisation of paper catalogues and transform local media strategy.