Ovum stories - Page 8

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

Asia-Pacific's nearshore outsourcing concept is least mature but will become important due to consumer market development, says Ovum.

Facebook has faced criticism over recent research which manipulated users’ emotions, raising questions over ethics.

IBM’s acquisition of marketing automation vendor Silverpop in April 2014 caused barely a ripple in the IT press.

Playback on PCs, tablets, and smartphones accounts for 57% of World Cup viewership, with a total of 5.9 billion screens worldwide.

Apple reinvents with WWDC, focusing on software upgrades and seamless connectivity across iOS and OSX, aiming to enhance user and developer experiences.

Global optical networking market sees 14% revenue dip in 1Q14, with North America's rise failing to offset global declines.

Lack of understanding of IT is causing businesses to miss opportunities, says Chief Research Officer for Ovum IT.

Google is required to remove links to inaccurate or irrelevant search results, according to a ruling by the European Court of Justice.

Facebook launches its Audience Network at f8, entering mobile ad space. Will it “shake up” the market faced with competitors like Google and Twitter?.

Facebook's Q1 2014 results show a slowdown in revenue growth from Q4 2013, but mobile advertising continues to lead the way.

Millions of PCs running Windows XP are at increased risk from malware due to lack of security updates from Microsoft.

Facebook is close to obtaining an e-money license in Ireland to allow users to hold and exchange money on the site.

Industry shifts loom as analysts predict a surge in social messaging consolidation in 2014, fuelled by key acquisitions.

After a few tumultuous years following the banking crisis, IT tech spending in the financial markets is set to rise.

Informa Telecoms and Media Research and Ovum have announced plans to merge and become the world's largest telecoms industry research firm.

Security and managing risk are the top agenda items for IT decision makers. It's more than just the Target and NSA incidents driving this growth.

Samsung faces challenge convincing users to upgrade to Galaxy S5 due to minor upgrades. Tizen and pure Google Android rumors not true.

Mark Zuckerberg outlines Facebook's plan to connect the next billion, saying the key is affordable data, not just cheaper phones.

Microsoft has announced new partners and relaxed requirements for Windows Phone, according to industry analyst firm Ovum.