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Social media dominates Australia's digital landscape in 2025
Wed, 26th Feb 2025
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data privacy
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facebook
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digital marketing
A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.
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Australians opt for digital detox as social media use declines
Thu, 5th Sep 2024
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social media
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Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.
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Meltwater launches AI-powered copilot with Microsoft
Mon, 1st Jul 2024
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Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.
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AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
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Digital 2024 Statshot shows Aussies lag in global gaming trends
Tue, 7th May 2024
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gaming
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digital entertainment
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meltwater
The Digital 2024: April Statshot reveals a booming global engagement in gaming, with an unexpected lag in participation from Australia’s robust industry.
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Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
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WhatsApp tops as preferred social media app in Singapore
Fri, 23rd Feb 2024
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facebook
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whatsapp
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meltwater
WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.
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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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gaming
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digital entertainment
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Wed, 31st Jan 2024
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youtube
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whatsapp
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
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Global social media users surpass 5 billion mark, reports Digital 2024
Wed, 31st Jan 2024
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instagram
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social media
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whatsapp
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Meltwater Strengthens APAC Presence with Key Hires
Tue, 15th Aug 2023
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data analytics
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ai
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bi
Meltwater boosts AI-driven growth in APAC with strategic hires, Huixian Yang as Customer Experience Director and Jeff Piniros as Sales Development Director.
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Internet users actively seeking best brands from sea of options
Tue, 31st Jan 2023
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social media
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meltwater
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
Fallback
Meltwater appoints Kunalan Ramasamy as Malaysia Country Manager
Fri, 23rd Sep 2022
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social media
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meltwater
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esports
Meltwater appoints key leadership roles in Malaysia and Hong Kong, introduces expanded social analytics suite, and secures strategic partnerships. #growth.
Fallback
Meltwater bolsters team with new senior hires
Fri, 10th Jun 2022
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meltwater
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legal
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job moves
Meltwater, a media intelligence company, makes three senior appointments to lead marketing, talent acquisition, and legal roles amidst strong growth.
Merger and acquisition
Meltwater acquires Oxford University AI spinout Wrapidity
Mon, 27th Feb 2017
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ai
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meltwater
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m&a
Meltwater recently announced the acquisition of Wrapidity Limited, an artificial intelligence (AI) company that originated from Oxford University.
Social media
New partnership to help businesses with social media engagement
Thu, 20th Aug 2015
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social media
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meltwater
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sprout social
Sprout Social has teamed up with Meltwater with the aim of helping businesses engage more intelligently with their audiences.