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Marketing Automation stories

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Adobe rolls out new automation and collaboration features
Last month
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martech
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creative technologies
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creative cloud
"Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks."
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Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon 12 Sep 2022
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martech
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cdp
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emerging technology
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
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Video: 10 Minute IT Jams — Who is Sitecore?
Tue 16 Nov 2021
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ecm
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martech
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cdp
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
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Video: 10 Minute IT Jams - Who is dotdigital?
Wed 6 Oct 2021
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martech
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cdp
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marketing
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu 23 Sep 2021
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crm
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ai
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martech
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
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Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon 20 Sep 2021
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martech
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cdp
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marketing
Last year, the pandemic presented the retail industry with unprecedented challenges.
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Cheetah Digital and Blended Digital announce partnership
Thu 30 Jan 2020
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digital transformation
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martech
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cdp
Partnership struck to help drive customer engagement for APAC brands.
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HubSpot adds new features to Marketing Hub Enterprise
Thu 16 Jan 2020
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martech
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cdp
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digital marketing
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Ingram Micro Cloud launches go-to-automation hubs
Thu 31 Oct 2019
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martech
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cdp
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ingram micro
“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."
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Fujitsu takes consumer prediction up a notch
Mon 23 Sep 2019
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big data
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bi
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data analytics
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
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HubSpot goes freemium with new CRM offering
Fri 19 Jul 2019
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crm
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martech
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cdp
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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ANZ consumers expect a stellar customer experience, Adobe finds
Wed 26 Jun 2019
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crm
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cx
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martech
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
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Kiwi partner named in HubSpot’s global top five
Tue 12 Feb 2019
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martech
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project management
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cdp
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
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How marketing automation could shape NZ’s future
Wed 30 Jan 2019
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martech
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it automation
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cdp
Through automation the customer discovery process is instant.
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Why email still makes for a great business tool
Mon 9 Jul 2018
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martech
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cdp
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social media
Email is not going away, if anything, businesses are becoming more reliant on email.
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HubSpot’s latest offering makes it easier to deliver better CX
Fri 11 May 2018
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cx
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martech
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crm
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
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SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed 9 May 2018
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martech
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cdp
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open source
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.
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Marketing platform makes recommendations personal across user channels
Thu 26 Apr 2018
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accounting systems
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martech
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cdp
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
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Marketo announces Slack integration to improve sales and marketing collaboration
Mon 5 Feb 2018
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martech
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cdp
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partnerships
The new integration will enable notifications on leads in real-time.
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It’s not just about the weather: put your emails in context
Tue 10 May 2016
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martech
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cdp
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contextual marketing
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
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