Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Brightcove unveils Marketing Insights to boost video ROI
Last week
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Last month
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cx
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martech
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cdp
TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Last month
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data analytics
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cx
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martech
Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Last month
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
Sydney firm secures NFL team deal for CRM overhaul
Last month
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
Chronos Agency partners with HubSpot to expand ANZ services
Tue, 24th Sep 2024
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crm
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cx
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martech
Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.
HBF launches new cloud systems in major digital overhaul
Mon, 23rd Sep 2024
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digital transformation
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hyperscale
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martech
Australian health insurer HBF has unveiled a sweeping digital transformation, enhancing engagement for over 1 million members through updated cloud-based systems and improved self-service options.
Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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martech
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cdp
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ai
Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Digital Balance partners with Insider for advanced personalisation
Thu, 25th Jul 2024
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it training
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data analytics
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cx
Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
Raiffeisen Bank partners with Fivetran for data transformation
Wed, 17th Jul 2024
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digital transformation
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martech
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cdp
Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.
Red Rain unveils major updates to RedView CRM for law firms
Fri, 28th Jun 2024
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crm
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martech
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cdp
Red Rain's RedView CRM gets a major upgrade, offering new features to boost efficiency and insights for law firms. CEO Stephen Butler highlights unparalleled value.
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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martech
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cdp
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adtech
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
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martech
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cdp
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software
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive e-commerce environment.
IWD 2024: The lessons I’ve learned from a life on the move
Fri, 8th Mar 2024
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public cloud
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martech
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cdp
Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.