Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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marketing automation
Optimizely’s AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
TeamSystem acquires Sellsy to strengthen SME software in Europe
Tue, 30th Sep 2025
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marketing automation
TeamSystem has acquired French SME software provider Sellsy, enhancing its presence in France and Spain with AI-powered CRM and financial management tools.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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marketing automation
monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola’s Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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marketing automation
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
CASPR launches to help Australian firms adopt AI & innovate
Wed, 24th Sep 2025
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marketing automation
CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.
Marketers confident in martech but leave key features unused
Tue, 23rd Sep 2025
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marketing automation
Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.
The Marketing Centre welcomes three new senior fractional CMOs
Tue, 23rd Sep 2025
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marketing automation
The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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marketing automation
Qualcomm is enhancing its marketing by using Adobe’s AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
monday.com unveils new AI tools to boost enterprise operations
Thu, 18th Sep 2025
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marketing automation
monday.com launches new AI tools in Australia and New Zealand to enhance enterprise operations, including no-code monday agents and AI-powered CRM features.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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marketing automation
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Australian marketers expect content demand to surge fivefold by 2027
Tue, 16th Sep 2025
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marketing automation
Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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marketing automation
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Optimizely unveils platform to streamline AI agent workflows
Thu, 11th Sep 2025
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marketing automation
Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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marketing automation
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
AI-driven platforms reshape APAC contact centre landscape for 2025
Wed, 10th Sep 2025
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marketing automation
CrayonIQ’s new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
Retailers in Australia & New Zealand embrace AI but lack trust
Tue, 9th Sep 2025
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marketing automation
While 82% of Australian and New Zealand retailers have adopted AI, only 9% trust it to manage customer interactions without human oversight, study finds.
UBE Marketing launches to support B2B clients in Microsoft sector
Thu, 4th Sep 2025
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marketing automation
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Thu, 4th Sep 2025
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marketing automation
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Olivier Vojetta joins Frontier Media AI to lead strategy & growth
Thu, 28th Aug 2025
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marketing automation
Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Fri, 22nd Aug 2025
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marketing automation
Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.