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Market research Stories - Page 4

Global Stories

Market research stories

Europe smartphone sales rebound on Amazon Prime Day
eCommerce

Europe smartphone sales rebound on Amazon Prime Day

Promotion-driven demand lifted Europe smartphone sales in Week 26, but analysts warn the rebound may fade once Amazon Prime Day discounts end.

By Sofiah Nichole Salivio • 4 min read • Last month
Manufacturers eye physical AI gains amid governance gaps
Robotics

Manufacturers eye physical AI gains amid governance gaps

Most manufacturers are still testing physical AI, even as they expect it to reshape warehouses, assembly lines and logistics operations.

By Mark Tarre • 3 min read • Last month
Irish business leaders grow more wary of AI ethics
Digital Transformation

Irish business leaders grow more wary of AI ethics

Trust in AI ethics has slipped in Ireland, leaving more business leaders worried about governance as adoption pressures mount.

By Sean Mitchell • 4 min read • Last month
AI synthetic audience matches human polling in study
Artificial Intelligence

AI synthetic audience matches human polling in study

A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Stories from Other Regions

Market research stories

UK shoppers face more stock shortages, survey finds
Customer Experience

UK shoppers face more stock shortages, survey finds

Supply chain disruption tied to Middle East tensions is leaving 54% of UK shoppers facing poorer shelf availability, a survey found.

By Sean Mitchell • 4 min read • Last month
CTERA wins PeerSpot awards for cloud storage, backup
Data Protection

CTERA wins PeerSpot awards for cloud storage, backup

Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.

By Mark Tarre • 4 min read • Last month
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • Last month
UK marketers say industry is stuck in survival mode
Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian marketers lag on AI maturity, study finds
Digital Transformation

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

By Regine Laguilles • 5 min read • Last month
Australian workers want human oversight for AI autonomy
Robotics

Australian workers want human oversight for AI autonomy

Most Australian staff are happy with AI as an assistant, but 64% want a human involved before it acts independently.

By Mark Tarre • 4 min read • Last month
Australian retailers back AI shopping as trust lags
Customer Relationship Management

Australian retailers back AI shopping as trust lags

Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.

By Karen Joy Bacudo • 4 min read • Last month
Australians want local groceries, Shopfully survey finds
Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • Last month
Australians join more loyalty schemes but use fewer
Customer Experience

Australians join more loyalty schemes but use fewer

Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.

By Sean Mitchell • 4 min read • Last month
Australians turn to AI for money advice, survey finds
Data Protection

Australians turn to AI for money advice, survey finds

Trust remains a hurdle as younger Australians increasingly use AI to research investments, superannuation and retirement planning, a survey shows.

By Sean Mitchell • 4 min read • Last month
UK marketers fail to check AI outputs, survey finds
Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Indeed launches AI career scout for Australian jobseekers
Generative AI

Indeed launches AI career scout for Australian jobseekers

Australian jobseekers are being given free AI guidance as tougher labour market conditions leave many unsure which roles they can land.

By Sean Mitchell • 4 min read • Last month
CulturalPulse launches AskGenie to map audience segments
Data Analytics

CulturalPulse launches AskGenie to map audience segments

Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.

By Joseph Gabriel Lagonsin • 4 min read • Last month
DataX Connect adds gender questions to salary survey
Data centers

DataX Connect adds gender questions to salary survey

Wider pay and promotion gaps for women in data centres are driving a new survey to probe whether gender affects progression and retention.

By Sofiah Nichole Salivio • 4 min read • Last month