LoopMe stories
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.
Advertisers can now link brand campaigns to installs and acquisitions as LoopMe widens PurchaseLoop into lower-funnel measurement.
North America is now central to LoopMe's growth plans as the adtech group adds senior staff to strengthen sales, partnerships and operations.
As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.
Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.
New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.
As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.
LoopMe expands its team with four senior hires in APAC, including Daisuke Shigeishi as head of digital partnerships and Georgia Watson as senior sales director.
LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.
