Generation Z stories
Gen Z trust creators over brands for tech decisions
Last week
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generation z
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Australians lose AUD $432 each on fake online tickets
Last week
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One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.
Gen Z drives shift from ads to creator-led influence
Last week
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Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Gen Z ‘Returniture’ trend piles pressure on UK retailers
Last week
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Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Australian employers chase hybrid skills & purpose
Last week
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Australian employers sharpen hiring for hybrid digital-ESG skills as workers prioritise flexibility, purpose and growth over pay.
Website accessibility barriers drive UK shoppers to abandon sales
This month
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Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.
Australians embrace AI & flexible payments for online sales
Last month
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Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.
Building a digital economy for Gen Z
Last month
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Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.
UK wealth managers risk losing GBP £90 billion as millionaires flee
Last month
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UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.
Gen Z shoppers to prioritise personal values over discounts
Last month
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Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Bluwhale launches AI Stablecoin Agent as market tops $300bn
Last month
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Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.
Gen Z Australians drive surge in short-term options trading
Last month
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Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.
Young landlords turn to TikTok for advice amid regulatory risks
Last month
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Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.
Gen Z emerges as key force behind workplace AI adoption
Last month
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Gen Z employees in Canada are driving AI adoption at work, boosting teamwork, and opening new business opportunities through cross-generational coaching.
BNPL popularity surges as young Australians demand flexible payments
Last month
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One in three Australian online shoppers use BNPL services, with Gen Z and Millennials driving a rise in demand for flexible payments like PayPal Pay in 4.
Kaseya predicts AI risks, job shifts & MSP growth as IT evolves
Last month
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Kaseya forecasts AI risks, job cuts, and growth opportunities as managed service providers adapt to evolving tech, cybersecurity, and sustainability demands.
Job loyalty rises as Australians value pay security over perks
Last month
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generation z
Nearly half of Australians now prioritise pay rises over flexibility, with job loyalty rising amid economic uncertainty and work stress in 2026.
FriendWe launches map to foster real-world connections in NZ
Last month
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generation z
FriendWe, a new NZ platform, offers a map to foster real-world social connections by showing where others are open to meeting, prioritising privacy and safety.
New app lets young Brits grow pensions with cashback rewards
Last month
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Chest launches app to grow pensions by converting everyday cashback from retailers like Amazon and Tesco into retirement savings.
Aussie shoppers embrace AI assistants to manage festive budgets
Last month
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Amid budget concerns, 61% of Aussie shoppers are turning to AI assistants to manage holiday gift buying and reduce spending stress this festive season.