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Generation Z stories

Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Last week
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Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Australian worried smartphone user concert ticket fading to cash

Australians lose AUD $432 each on fake online tickets

Last week
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generation z
One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

Last week
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Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Genz shopper uk apartment hallway furniture returns delivery van

Gen Z ‘Returniture’ trend piles pressure on UK retailers

Last week
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Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Australian hybrid office meeting digital data green icons modern

Australian employers chase hybrid skills & purpose

Last week
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Australian employers sharpen hiring for hybrid digital-ESG skills as workers prioritise flexibility, purpose and growth over pay.
Frustrated shopper using laptop amid shopping bags home uk obstacles

Website accessibility barriers drive UK shoppers to abandon sales

This month
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Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.
Australian family shopping online laptop mobile digital payment icons ai assistants

Australians embrace AI & flexible payments for online sales

Last month
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Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.
Ben cousens(2)

Building a digital economy for Gen Z

Last month
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Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.
Gold coins assets flow uk to singapore dubai young adults wealth move

UK wealth managers risk losing GBP £90 billion as millionaires flee

Last month
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UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.
Gen z shopper considering ethical products heart leaf handshake icons

Gen Z shoppers to prioritise personal values over discounts

Last month
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Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Photorealistic close up digital stablecoins on reflective surface with ai robotic hand

Bluwhale launches AI Stablecoin Agent as market tops $300bn

Last month
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generation z
Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.
Young australian adults using smartphones laptops financial charts

Gen Z Australians drive surge in short-term options trading

Last month
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Gen Z Australians are driving a 66% surge in Tiger Trade sign-ups, favouring short-term options trading amid volatile markets and cost-of-living pressures.
Young adults using smartphones inspecting modern home social media property advice

Young landlords turn to TikTok for advice amid regulatory risks

Last month
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Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.
Young professionals collaborating modern canadian office ai digital skills

Gen Z emerges as key force behind workplace AI adoption

Last month
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Gen Z employees in Canada are driving AI adoption at work, boosting teamwork, and opening new business opportunities through cross-generational coaching.
Young australian shoppers smartphones laptops shopping bags digital wallet icons modern indoor

BNPL popularity surges as young Australians demand flexible payments

Last month
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One in three Australian online shoppers use BNPL services, with Gen Z and Millennials driving a rise in demand for flexible payments like PayPal Pay in 4.
Modern workplace automation robots computers tech professionals collaborating

Kaseya predicts AI risks, job shifts & MSP growth as IT evolves

Last month
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generation z
Kaseya forecasts AI risks, job cuts, and growth opportunities as managed service providers adapt to evolving tech, cybersecurity, and sustainability demands.
Australian office workers holding paychecks shaking hands with sydney skyline

Job loyalty rises as Australians value pay security over perks

Last month
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Nearly half of Australians now prioritise pay rises over flexibility, with job loyalty rising amid economic uncertainty and work stress in 2026.
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FriendWe launches map to foster real-world connections in NZ

Last month
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FriendWe, a new NZ platform, offers a map to foster real-world social connections by showing where others are open to meeting, prioritising privacy and safety.
Young british person supermarket checkout piggy bank pension growth symbols

New app lets young Brits grow pensions with cashback rewards

Last month
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Chest launches app to grow pensions by converting everyday cashback from retailers like Amazon and Tesco into retirement savings.
Australian family holiday budget tracking online gift shopping

Aussie shoppers embrace AI assistants to manage festive budgets

Last month
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Amid budget concerns, 61% of Aussie shoppers are turning to AI assistants to manage holiday gift buying and reduce spending stress this festive season.