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Forrester Research Stories - Page 4

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Forrester Research stories

Gain Theory has been named Leader in Forrester Wave report
Data Analytics

Gain Theory has been named Leader in Forrester Wave report

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
Principal media buying expands amid budget pressure
Marketing Technologies

Principal media buying expands amid budget pressure

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

By Karen Joy Bacudo • 4 min read • Thu, 29th Jan 2026
Kore.ai secures new funding to scale agentic AI tools
Software-as-a-Service

Kore.ai secures new funding to scale agentic AI tools

Kore.ai lands fresh backing led by AllianceBernstein to grow its enterprise agentic AI platform and accelerate global expansion plans.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 28th Jan 2026
Tricentis hires new leaders to drive AI powered growth
DevOps

Tricentis hires new leaders to drive AI powered growth

Tricentis hires two senior leaders to accelerate AI-led growth after hitting USD $400 million ARR and securing USD $1.33 billion backing.

By Sofiah Nichole Salivio • 4 min read • Wed, 28th Jan 2026
Forrester maps ten edge & IoT trends set to shape 2025
Unified Communications

Forrester maps ten edge & IoT trends set to shape 2025

AI at the edge, observability and Zero Trust security head Forrester's ten edge and IoT trends it says will redefine enterprise tech in 2025.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026
Claroty raises USD $150m to boost CPS cyber security
Cloud Security

Claroty raises USD $150m to boost CPS cyber security

Claroty secures USD $150m Series F funding to accelerate global expansion and strengthen cyber-physical systems security platform.

By Melania Watson • 4 min read • Fri, 23rd Jan 2026
GenAI & younger buyers reshape Asia Pacific B2B spend
Digital Transformation

GenAI & younger buyers reshape Asia Pacific B2B spend

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
CrowdStrike study touts 273% ROI on modern endpoint security
Endpoint Protection

CrowdStrike study touts 273% ROI on modern endpoint security

CrowdStrike cites a Forrester study claiming 273% ROI and USD $5m in three-year benefits from consolidating legacy endpoint security.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
Claroty names James Love as new Chief Revenue Officer
Manufacturing

Claroty names James Love as new Chief Revenue Officer

Cyber-physical systems security vendor Claroty appoints James Love as Chief Revenue Officer to drive CPS-focused growth and AI initiatives.

By Mark Tarre • 3 min read • Wed, 21st Jan 2026
Forrester tips cloud & generative AI to fuel IT boom
Manufacturing

Forrester tips cloud & generative AI to fuel IT boom

Global IT services spending will rise 4.8% annually to 2029 as cloud infrastructure and generative AI reshape enterprise technology demand.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026
Armis unveils flexible global partner scheme for Centrix
IoT Security

Armis unveils flexible global partner scheme for Centrix

Armis launches a revamped global partner scheme for Centrix, scrapping tiers in favour of three flexible, incentive-led engagement routes.

By Catherine Knowles • 4 min read • Fri, 16th Jan 2026
Forrester warns on 2026 tech budgets amid AI shifts
Unified Communications

Forrester warns on 2026 tech budgets amid AI shifts

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026
LambdaTest rebrands as TestMu AI with agentic testing shift
DevOps

LambdaTest rebrands as TestMu AI with agentic testing shift

TestMu AI replaces LambdaTest as the firm pivots from cloud-based testing tools to an agentic AI platform for autonomous quality engineering.

By Sean Mitchell • 4 min read • Tue, 13th Jan 2026
Forrester names Ververica a Leader in streaming data
Private Cloud

Forrester names Ververica a Leader in streaming data

Forrester names Ververica a Leader in its Q4 2025 streaming data platforms Wave, citing its Apache Flink core and real-time scale focus.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026
Forrester names Teradata a leader in data fabric for AI
Hybrid Cloud

Forrester names Teradata a leader in data fabric for AI

Teradata named a leader in Forrester's Q4 2025 Data Fabric Wave, highlighting its AI-focused roadmap, scale and real-time performance.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Boards to demand real-world returns from AI in 2026
Digital Transformation

Boards to demand real-world returns from AI in 2026

Boards will pivot AI from hype to hard numbers in 2026, slashing speculative spend and backing smaller models with provable returns.

By Shannon Williams • 4 min read • Tue, 30th Dec 2025

Stories from Other Regions

Forrester Research stories

Armis unveils flexible partner scheme for Centrix growth
Digital Transformation

Armis unveils flexible partner scheme for Centrix growth

Armis launches Select Partner Programme, ditching rigid tiers to boost flexible Centrix sales, services and joint cyber solution development.

By Mark Tarre • 4 min read • Thu, 15th Jan 2026
Forrester: AI to drive modest job losses, not apocalypse
Digital Transformation

Forrester: AI to drive modest job losses, not apocalypse

Forrester says AI will cut US jobs but stop short of apocalypse, driving 6% of losses by 2030 while reshaping millions more roles.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 15th Jan 2026