Forrester Research stories
Milestone study finds XProtect users achieved a 133% ROI over three years, with security investigations up to 60% faster.
SAP customers facing a 2027 maintenance deadline can now get a 45-minute assessment of migration, cost and support risks.
Analyst recognition highlights rising demand for AI governance tools as banks and governments face tighter compliance risks from poor data controls.
Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.
Banks seeking faster onboarding and broader channel support may benefit as Forrester ranks Temenos among the top digital banking vendors.
Forrester warns the biggest gains in automation may come from machines that adapt in factories, roads and plants, not humanoid robots.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
Consumers are set to encounter AI in robots, transport and personalised shopping, as Forrester says business returns will arrive sooner than expected.
It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.
Faster AI-led flaw discovery could overwhelm patching and disclosure processes, leaving companies with bigger backlogs and less time to respond.
AI tools are making more firms reassess SaaS, but Thoughtworks says legacy systems and enterprise risk will keep custom builds selective.
Many firms risk wasted AI spend as just 16% of workers have high AIQ, leaving staff ill-prepared for routine use.
The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.
Poor digital adoption could cost a mid-sized enterprise USD $10.9 million a year, as staff struggle to use AI tools effectively.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Higher energy costs and supply chain disruption are set to force tougher trade-offs on cloud, AI and security spending across enterprises.
The win underscores growing demand for cloud-based access controls as firms try to secure employees, devices, machines and AI systems.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
The £500 million fund is meant to help British AI start-ups scale, as ministers seek growth and greater control over core technology.