DoubleVerify stories
DoubleVerify's new APAC guide to boost advertising ROI
Thu, 29th Aug 2024
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advertising
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social media
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fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
Report reveals a 23% rise in global ad fraud schemes
Wed, 19th Jun 2024
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genai
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ai
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fraud
APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.
DoubleVerify report highlights strengths & weaknesses of RMNs
Wed, 22nd May 2024
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martech
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advertising
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adtech
DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.
DoubleVerify launches brand safety tool for TikTok advertisers
Thu, 18th Apr 2024
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gaming
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digital entertainment
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travel
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
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DoubleVerify expands APAC Presence with leadership appointments
Tue, 7th Nov 2023
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digital marketing
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job moves
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doubleverify
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.