DoubleVerify stories
Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.
The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.
DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.
DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.
Only 41% of UK consumers feel able to spot AI-written content, leaving sports fan communities exposed to misleading posts and fake quotes.
Advertisers can now block unsuitable content on Threads before ads are served, as DoubleVerify adds hourly refreshed AI controls to its safety tools.
CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.
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