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Customer Journey Stories - Page 3

Asian Stories

Customer Journey stories

Global Stories

Customer Journey stories

SAS adds agentic AI tools to Customer Intelligence 360
Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Last month
WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Last month
Celonis & ProcessLab launch banking apps for mortgages
Software-as-a-Service

Celonis & ProcessLab launch banking apps for mortgages

Banks could speed up mortgage approvals and customer service with the new tools, after one lender cut response times by 32%.

By Karen Joy Bacudo • 4 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
EIP partners with Nexacore on device cover push in Asia
Customer Experience

EIP partners with Nexacore on device cover push in Asia

Retailers across Southeast Asia and Australia will get a single route to launch device protection and warranty cover as demand grows.

By Catherine Knowles • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month
Cognizant & Google Cloud launch AI retail contact centre
Unified Communications

Cognizant & Google Cloud launch AI retail contact centre

Retailers are being pitched AI tools that can cut routine contact volumes while improving speed and continuity across channels for shoppers.

By Sean Mitchell • 4 min read • Last month
Amplitude launches AI assistant for in-product support
Digital Transformation

Amplitude launches AI assistant for in-product support

Users can now get help inside an app as Amplitude ties support to behavioural data, aiming to cut tickets and friction.

By Catherine Knowles • 4 min read • Last month
Manhattan adds AI agents & fulfilment tools for retailers
Unified Communications

Manhattan adds AI agents & fulfilment tools for retailers

Retailers could speed service and cut fulfilment costs as Manhattan embeds AI agents, real-time checkout tools and simulation into its omni platform.

By Mark Tarre • 3 min read • Last month
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Last month

Stories from Other Regions

Customer Journey stories

Alkami launches digital sales platform for US banks
Data Analytics

Alkami launches digital sales platform for US banks

More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Ulta Beauty adds Google AI shopping tools for customers
Digital Transformation

Ulta Beauty adds Google AI shopping tools for customers

Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.

By Mark Tarre • 4 min read • Last month
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
LendingClub to rebrand as Happen Bank in summer 2026
Fintech

LendingClub to rebrand as Happen Bank in summer 2026

The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.

By Karen Joy Bacudo • 4 min read • Last month
Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Last month