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Customer Journey Stories - Page 16

Global Stories

Customer Journey stories

Priceline Pharmacy expands retail media network with Zitcha
Customer Experience

Priceline Pharmacy expands retail media network with Zitcha

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

By Kaleah Salmon • 3 min read • Wed, 12th Nov 2025
How human agents can work with AI to elevate contact centre outcomes for customers
Unified Communications

How human agents can work with AI to elevate contact centre outcomes for customers

Combining human empathy with AI's smart automation transforms contact centres, boosting efficiency and delivering personalised customer experiences.

By Rod Lester • 3 min read • Thu, 6th Nov 2025
Amperity introduces Real-Time Profiles for instant personalisation
Customer Experience

Amperity introduces Real-Time Profiles for instant personalisation

Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025
Beyond the transaction: Top loyalty trends for 2026
Data Analytics

Beyond the transaction: Top loyalty trends for 2026

Loyalty experts in APAC predict 2026 will see AI-driven hyperpersonalisation, real-time offers, gamification, and seamless omnichannel experiences revolutionising customer loyalty.

By Staff Writer • 5 min read • Fri, 31st Oct 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Why it's vital to bring all of your customers on your CX transformation journey
Data Analytics

Why it's vital to bring all of your customers on your CX transformation journey

Australian banks must use AI and personalised service to rebuild trust and enhance customer experience across all age groups and regions.

By Jeremy Thomas • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Agentic AI adopters expect quantum to shape marketing soon
Data Analytics

Agentic AI adopters expect quantum to shape marketing soon

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

By Catherine Knowles • 3 min read • Wed, 1st Oct 2025
GenAI drives marketing ROI as 85% of teams expand adoption
Data Analytics

GenAI drives marketing ROI as 85% of teams expand adoption

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

By Shannon Williams • 3 min read • Wed, 1st Oct 2025
Marketers using agentic AI foresee quantum computing's rise soon
Data Analytics

Marketers using agentic AI foresee quantum computing's rise soon

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

By Sean Mitchell • 4 min read • Wed, 24th Sep 2025
SmartPATH launch brings AI-driven omnichannel communications to ANZ
Digital Transformation

SmartPATH launch brings AI-driven omnichannel communications to ANZ

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

By Melvin Hipolito • 4 min read • Thu, 18th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Kyndryl & VML partner to boost customer engagement with AI
Customer Experience

Kyndryl & VML partner to boost customer engagement with AI

Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.

By Jed Nykolle Harme • 3 min read • Fri, 12th Sep 2025
Adobe launches AI agents to automate customer experience tasks
Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025

Stories from Other Regions

Customer Journey stories

Customer Science unveils CommScore.AI to enhance brand messaging
Customer Experience

Customer Science unveils CommScore.AI to enhance brand messaging

Customer Science launches CommScore.AI, an AI tool that optimises customer communications to boost brand alignment, efficiency and satisfaction.

By Sean Mitchell • 2 min read • Wed, 29th Oct 2025
Why better data management is the key to exceptional customer experience
Customer Experience

Why better data management is the key to exceptional customer experience

Customer experience excellence hinges on robust data management, as Australian firms invest in AI and analytics to meet soaring consumer expectations.

By Andy Milburn • 4 min read • Mon, 20th Oct 2025
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
UK shoppers demand personalised retail experiences across channels
Customer Experience

UK shoppers demand personalised retail experiences across channels

Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.

By Shannon Williams • 3 min read • Thu, 2nd Oct 2025