Customer engagement stories - Page 2
Building trust with conversational AI: How to avoid common pitfalls
Last month
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digital transformation
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cx
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martech
Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.
Twilio teams with Microsoft to drive enterprise conversational AI
Last month
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saas
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digital transformation
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cx
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
Asia-Pacific organisations honoured for digital transformation
Last month
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digital transformation
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cx
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martech
Smart Communications has honoured leading Asia-Pacific firms, including ING and Westpac, with 2025 SCALE Awards for digital transformation and customer engagement.
Jennifer Catto named executive vice president at Sabre
Last month
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digital transformation
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cx
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martech
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
AI & unified platforms shape the future of self-service
Last month
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cx
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martech
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digital entertainment
B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.
How ‘Cloud Adjudication’ benefits retailers in Southeast Asia
Last month
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cx
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martech
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commerce systems
Cloud-based adjudication boosts Southeast Asian retailers with fast, personalised offers, enhancing loyalty programmes and customer satisfaction across channels.
NICE & ServiceNow partner on AI to unify customer service
Last month
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Consilium launches UniCRM for contact centre operations
Last month
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crm
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uc
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cx
Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.
N-able wins Gold at Stevie Awards for AI-powered customer support
Last month
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data analytics
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digital transformation
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cx
N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.
Unlocking Retail Growth: The WhatsApp Customer Service Revolution
Last month
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encryption
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cx
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martech
eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.
Sinch & OneReach.ai partner to boost AI in communications
Last month
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uc
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cx
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martech
Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Last month
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
AI-focused marketing risks eroding trust, says new research
Last month
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Talkdesk launches AI platform to streamline utilities support
Last month
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cx
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martech
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genai
Talkdesk launches Utilities Experience Cloud, an AI-powered platform for utility firms to offer faster, personalised omnichannel customer service with real-time system integration.
Jazeera Airways taps TCS to drive digital transformation push
Last month
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digital transformation
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cx
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martech
Tata Consultancy Services partners with Jazeera Airways to modernise its digital platform, enhancing customer experience and boosting revenue streams.
Excite raises AUD $2.8 million to expand cyber security training
Last month
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edutech
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cx
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martech
Excite Technology Services raises AUD $2.8 million to boost cyber security growth, funding its advanced digital forensics training centre and offensive security services.
8x8 unveils new AI tools, RCS messaging & digital wallet pay
Last month
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saas
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uc
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cx
8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.
Personalised data & AI crucial for brands’ future success
Last month
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Sinch named leader in Omdia CPaaS report for innovation & AI
Thu, 1st May 2025
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cx
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martech
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ai
Sinch is named a Leader in Omdia's CPaaS 2025 report, scoring highly in innovation and go-to-market strategy with strong global customer engagement.
StarHub marks 25 years with celebrations & NBA streaming offer
Wed, 30th Apr 2025
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robots
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data analytics
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digital transformation
StarHub celebrates 25 years of advancing Singapore’s digital landscape with activities, prizes, and exclusive NBA streaming for customers and the community.