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Customer engagement stories

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AI & data to transform marketing & media by 2025
Last week
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
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Cloud contact centre market grows, driven by demand for customer engagement
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digital transformation
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hyperscale
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cx
The global cloud contact centre market is set to soar to USD $26,846.9 million by 2024, driven by increasing demand for scalable customer engagement solutions.
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GenAI in action: Transforming APAC business functions to deliver superior customer experiences
Last week
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digital transformation
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cx
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martech
In APAC, the rise of generative AI is reshaping customer experience, with 30% of Indian firms planning major investments in the technology over the next 18 months.
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Sinch predicts AI & human synergy in customer service 2025
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
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Forrester report identifies key mobile banking features by 2027
Last week
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fintech
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cx
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martech
Forrester's new report highlights essential mobile banking features by 2027, emphasising fraud management and security as top priorities for customer trust.
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Sinch predicts 2025 trends in digital customer engagement
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
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Bajaj Allianz partners with Snowflake for AI-driven insights
Last week
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data analytics
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digital transformation
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cx
Bajaj Allianz has partnered with Snowflake's AI Data Cloud to enhance its data platform, aiming for improved product targeting and customer experience.
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Twilio recognised as leader in IDC MarketScape for CDP 2024
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cx
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martech
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cdp
Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.
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Jac+Jack reports 19% ecommerce growth via Pattern partnership
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
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Thoughtworks partners with AWS to advance GenAI in Asia
This month
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hyperscale
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cx
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martech
Thoughtworks has teamed up with Amazon Web Services to boost generative AI solutions for industries across the Asia Pacific, enhancing customer engagement and productivity.
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Sinch reveals insights on 2024 Black Friday shopping trends
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cx
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martech
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whatsapp
Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.
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Yamaha collaborates with Informatica for AI data insights
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cx
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martech
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informatica
Yamaha has chosen Informatica's Master Data Management to unify data from over 200 systems, aiming for enhanced insights and improved customer engagement.
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Aampe raises USD $18 million to boost AI personalisation
This month
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fintech
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cx
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martech
Aampe has secured USD $18 million in Series A funding to enhance its AI agents that personalise consumer app experiences worldwide.
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Mapp appoints James Brooke as new Chief Executive Officer
This month
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cx
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martech
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cdp
Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
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Enhancing customer service through AI-powered personalisation
This month
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data analytics
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cx
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martech
As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.
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Amperity unveils AI-driven Customer Data Cloud platform
This month
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data analytics
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cx
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martech
Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.
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ResetData bolsters senior team for CBD AI factory rollout
This month
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cx
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martech
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iaas
ResetData has strengthened its leadership team with four new appointments in Sydney and Melbourne to advance its national rollout of CBD AI factory data centres.
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Intelliworx reveals 2025 IT predictions for Aussie MSPs
This month
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hybrid cloud
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data analytics
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digital transformation
Intelliworx has outlined its 2025 IT predictions, highlighting the crucial role of managed service providers in advancing cybersecurity and digital transformation in Australia.
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Generative AI to become enterprise cornerstone by 2025
This month
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digital transformation
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cx
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martech
Generative AI is set to transform industries by 2025, moving from buzz to essential applications in customer engagement, healthcare, and decision-making.
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Linnworks partners with Wowcher to enhance UK ecommerce
This month
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cx
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martech
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ecommerce
Linnworks has integrated with Wowcher, enabling ecommerce retailers to seamlessly manage sales, inventory, and orders within the Linnworks platform.