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Customer engagement stories

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X-PHY appoints Wayne Maw as US general manager
Last week
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data protection
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cx
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martech
X-PHY has appointed Wayne Maw as General Manager for the US, aiming to bolster its cybersecurity operations and customer engagement across North America.
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Peter Alexander named new CMO at Barracuda Networks
Last week
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firewalls
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cx
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martech
Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.
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Petbarn introduces 'PetAds' media network for pet lovers
Last week
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cx
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martech
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digital marketing
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
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Sitecore unveils over 250 AI-driven platform enhancements
Last week
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devops
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ecm
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cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
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Lifecycle launches Nexus App for MVNO customer management
Last week
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smartphones
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digital transformation
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cx
Lifecycle Software has unveiled its Nexus App, a mobile application designed to help Mobile Virtual Network Operators streamline operations and enhance customer engagement.
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Nishant Arora named SVP of marketing at Netcore Cloud
Last week
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.
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Vorwerk launches Thermomix TM7 in Australia & New Zealand
Last week
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cx
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martech
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voice control
Vorwerk has unveiled the Thermomix TM7, a cutting-edge kitchen appliance featuring AI support and voice control, priced at AUD $2,649 and NZD $2,849.
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Focus on human behaviour critical in 2025 security trends
Last week
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cx
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martech
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support
Gallagher Security's new report reveals that overlooking human behaviour in security solutions risks inefficiencies and missed technological potential.
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SolarWinds honours top EMEA partners with 2025 awards
Last week
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digital transformation
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cx
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martech
SolarWinds has honoured its top EMEA partners with the 2025 Partner Awards, acknowledging those in the region driving innovation and growth.
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Long wait times & vague answers frustrate UK customers
Last week
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cx
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martech
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ai
Research by Cirrus reveals long wait times and vague responses in UK customer service provoke discontent, with older customers demanding faster resolutions.
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Networks down but trust up: How to communicate when outages hit
Last week
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cx
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martech
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customer service
When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.
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How purpose-built AI transforms CX strategies
Last week
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cx
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martech
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partner programmes
Advanced AI technology is revolutionising customer experience strategies, enabling organisations to tailor services and boost efficiency in competitive markets.
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Qsic secures USD $25m to expand AI audio platform and enter new markets
This month
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cx
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martech
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genai
Qsic has raised USD $25 million in Series B funding to enhance its AI-driven audio platform, aiming to expand its retail operations and boost its market presence.
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Cloudinary launches 3D platform to boost e-commerce sales
This month
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cx
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martech
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ecommerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help e-commerce brands enhance product presentation through immersive 3D and AR experiences.
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UK CEOs remain optimistic despite global challenges
This month
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digital transformation
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cx
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martech
UK business confidence rises, with 82% of CEOs optimistic about the year ahead despite challenges, according to a new survey by EY-Parthenon.
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Mark O’Donnell joins Discovery for SAP tech expansion
This month
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cx
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martech
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hcm
Discovery Consulting has appointed Mark O'Donnell to lead its expansion into SAP technology, enhancing its Qualtrics employee experience offerings.
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Claroty wins 2025 Best in KLAS for Healthcare IoT security
This month
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cx
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martech
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physical security
Claroty has been named Best in KLAS for Healthcare IoT Security for its xDome solution, achieving top performance for the fifth consecutive year.
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Unlocking the power of speech to humanise AI-driven customer experiences
This month
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cx
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martech
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personalisation
Recent advancements in conversational AI are transforming customer experiences, as brands embrace AI to foster deeper relationships and enhance engagement.
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Braze strengthens ANZ presence with data centre, HQ launch
This month
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digital transformation
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hyperscale
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cx
Braze has unveiled plans for new strategic investments in Australia and New Zealand, including a data centre in Sydney and a local headquarters, enhancing its regional presence.
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69% of UK consumers lack loyalty to CP brands, study finds
This month
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cx
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martech
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loyalty programmes
New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.