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Customer engagement stories

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Inriver unveils new vision to guide brands in digital commerce
Today
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ai
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sustainability
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customer engagement
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
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Cantarus expands CRM services with acquisition of FlexRM
Last week
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
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Data privacy, cost & legacy barriers slow enterprise AI
Last week
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data analytics
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digital transformation
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cx
Research from Cloudera reveals data privacy, legacy systems, and cost hinder global enterprise AI growth despite 96% of IT leaders planning increased adoption.
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Amitabh Bachchan & Ganguly debut as AI holograms in India
Last week
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
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Exclusive: DBS bets on AI to scale customer-centric banking
Last week
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data analytics
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digital transformation
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fintech
DBS Bank is leveraging generative AI to enhance customer-centric banking, aiming to unlock over SGD $1 billion in value by 2024 as it embraces digital transformation.
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StarHub achieves Cisco Premier Provider & Webex honours
Last week
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uc
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digital transformation
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cx
StarHub has earned Cisco Premier Provider Certification and Webex Contact Center Specialization, enhancing its enterprise IT and customer engagement solutions.
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Twilio finds RCS adoption rising among mobile industry pros
Last week
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last week
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
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Sinch recognised as essential app in HubSpot ecosystem
Last week
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
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DaveAI secures funding to expand AI technology globally
This month
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cx
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martech
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genai
DaveAI has raised new funds in a pre-Series A round led by Inflection Point Ventures and SucSEED, aimed at enhancing its AI technology and global expansion.
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HubSpot unveils AI tools to boost UK team productivity
This month
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saas
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digital transformation
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cx
HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.
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Pat Copeland joins Moloco to lead machine learning efforts
This month
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
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Google Cloud Canada grows with focus on AI and sovereignty
This month
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edutech
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uc
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encryption
Google Cloud is expanding in Canada with a strong focus on AI, data sovereignty, and local partnerships, looking to serve a diverse range of sectors.
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Marketers face gap in UK consumer personalisation efforts
This month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
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Google Cloud unveils AI solutions to simplify enterprise use
This month
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devops
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digital transformation
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cx
Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.
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Chris Bell joins Sophos as Senior VP for Channel Alliances
This month
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firewalls
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network security
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cx
Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.
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AI platform Glu launches to streamline ecommerce creativity
This month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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Genesys Cloud AI drives a rise in annual revenue in 2025
This month
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uc
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digital transformation
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cx
Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.
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Major brands to boost investment in loyalty programmes
This month
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
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Case study: A deep dive into the 2024-2025 cyber threat landscape
This month
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data protection
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digital transformation
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cx
Borderless CS unveils its innovative digital transformation strategy, addressing the cyber threat landscape and enhancing operational efficiency for businesses.