Customer engagement stories
AI & data to transform marketing & media by 2025
Last week
#
data analytics
#
cx
#
martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Cloud contact centre market grows, driven by demand for customer engagement
Last week
#
digital transformation
#
hyperscale
#
cx
The global cloud contact centre market is set to soar to USD $26,846.9 million by 2024, driven by increasing demand for scalable customer engagement solutions.
GenAI in action: Transforming APAC business functions to deliver superior customer experiences
Last week
#
digital transformation
#
cx
#
martech
In APAC, the rise of generative AI is reshaping customer experience, with 30% of Indian firms planning major investments in the technology over the next 18 months.
Sinch predicts AI & human synergy in customer service 2025
Last week
#
cx
#
martech
#
email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
Forrester report identifies key mobile banking features by 2027
Last week
#
fintech
#
cx
#
martech
Forrester's new report highlights essential mobile banking features by 2027, emphasising fraud management and security as top priorities for customer trust.
Sinch predicts 2025 trends in digital customer engagement
Last week
#
cx
#
martech
#
integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
Bajaj Allianz partners with Snowflake for AI-driven insights
Last week
#
data analytics
#
digital transformation
#
cx
Bajaj Allianz has partnered with Snowflake's AI Data Cloud to enhance its data platform, aiming for improved product targeting and customer experience.
Twilio recognised as leader in IDC MarketScape for CDP 2024
This month
#
cx
#
martech
#
cdp
Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
This month
#
crm
#
cx
#
martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Thoughtworks partners with AWS to advance GenAI in Asia
This month
#
hyperscale
#
cx
#
martech
Thoughtworks has teamed up with Amazon Web Services to boost generative AI solutions for industries across the Asia Pacific, enhancing customer engagement and productivity.
Sinch reveals insights on 2024 Black Friday shopping trends
This month
#
cx
#
martech
#
whatsapp
Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.
Yamaha collaborates with Informatica for AI data insights
This month
#
cx
#
martech
#
informatica
Yamaha has chosen Informatica's Master Data Management to unify data from over 200 systems, aiming for enhanced insights and improved customer engagement.
Aampe raises USD $18 million to boost AI personalisation
This month
#
fintech
#
cx
#
martech
Aampe has secured USD $18 million in Series A funding to enhance its AI agents that personalise consumer app experiences worldwide.
Mapp appoints James Brooke as new Chief Executive Officer
This month
#
cx
#
martech
#
cdp
Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
Enhancing customer service through AI-powered personalisation
This month
#
data analytics
#
cx
#
martech
As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.
Amperity unveils AI-driven Customer Data Cloud platform
This month
#
data analytics
#
cx
#
martech
Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.
ResetData bolsters senior team for CBD AI factory rollout
This month
#
cx
#
martech
#
iaas
ResetData has strengthened its leadership team with four new appointments in Sydney and Melbourne to advance its national rollout of CBD AI factory data centres.
Intelliworx reveals 2025 IT predictions for Aussie MSPs
This month
#
hybrid cloud
#
data analytics
#
digital transformation
Intelliworx has outlined its 2025 IT predictions, highlighting the crucial role of managed service providers in advancing cybersecurity and digital transformation in Australia.
Generative AI to become enterprise cornerstone by 2025
This month
#
digital transformation
#
cx
#
martech
Generative AI is set to transform industries by 2025, moving from buzz to essential applications in customer engagement, healthcare, and decision-making.
Linnworks partners with Wowcher to enhance UK ecommerce
This month
#
cx
#
martech
#
ecommerce
Linnworks has integrated with Wowcher, enabling ecommerce retailers to seamlessly manage sales, inventory, and orders within the Linnworks platform.