Creators stories
Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.
Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.
The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.
Existing MX users can now move between computers faster, as Logitech widens shortcut and app controls across its premium peripherals.
Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
TerraPay links its global payments network to Raenest to speed local-currency payouts to freelancers in India and the Philippines.
Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.
Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.
Australian buyers now have a glossy alternative in Gigabyte’s 27-inch OLED range, with the new panel aimed at reducing reflections and preserving dark detail.
Touch displays and hall-effect switches aim to cut menu-diving for gamers and streamers as Turtle Beach broadens beyond headsets and controllers.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.
Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.
