Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
AI to transform B2B marketing strategies in 2025
Today
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Marketing faces a transformative AI-driven future by 2025
Last week
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data analytics
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cx
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martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
Obsidian plug-ins transform productivity with AI models
Last week
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genai
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ai
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personal computing devices
A new exploration shows how developers can enhance productivity using Obsidian with RTX AI PCs, harnessing generative AI for streamlined workflows.
instax prints 'memories' with AI & MRI in new campaign
This month
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dr
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ai
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cloud services
instax has launched the world’s first printed memories using AI and functional MRI technology, transforming lost digital images into tangible recollections.
Game review: Empire of the Ants (Xbox Series X)
This month
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gaming
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reviews
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digital entertainment
Empire of the Ants offers a unique gaming experience on Xbox Series X, allowing players to explore a vivid world from an ant's perspective.
Fujifilm unveils X-M5 camera in New Zealand
This month
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fujifilm
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content creation
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photography
FUJIFILM unveils the lightweight X-M5 mirrorless camera, featuring advanced AI autofocus and 6.2K video capabilities, priced at NZD $1,799.
Zoom unveils AI Companion 2.0 enhancing productivity
Last month
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data privacy
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ai
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microsoft
Zoom has launched AI Companion 2.0, an enhanced tool aimed at boosting productivity in meetings and communication, available at no extra cost.
Apple unveils M4 Pro & M4 Max chips with new features
Last month
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gaming
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digital entertainment
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ai
Apple has unveiled its latest M4 Pro and M4 Max chips, enhancing Mac performance with cutting-edge technology and promising increased power efficiency.
Apple unveils MacBook Pro with new M4 chip range
Last month
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ai
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personal computing devices
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apple
Apple has launched its latest MacBook Pro range featuring the M4 chips, promising enhanced performance and battery life for creative professionals.
Brightcove expands AI Suite with text-to-video pilot
Last month
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hyperscale
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cx
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martech
Brightcove plans to launch an AI-Text-to-Video pilot in Q1 2025, enhancing content management with new features like automated thumbnail creation.
Fujifilm Australia marks 20 years of innovation & growth
Last month
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digital transformation
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cleantech
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sustainability
FUJIFILM Australia marks 20 years as part of the FUJIFILM Group, celebrating significant advancements in imaging and technology at Sydney Opera House.
Adobe Fresco becomes free, adds new motion & symmetry tools
Last month
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martech
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adobe
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animation
Adobe has unveiled free access to its drawing app Fresco on its fifth anniversary, enhancing features with new animation tools and Apple Pencil support.
Canva unveils AI-powered Dream Lab amidst major growth
Last month
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martech
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genai
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ai
Canva has unveiled innovative products, including the AI-powered Dream Lab tool, as it reaches 200 million users and $2.5 billion in annual revenue.
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Last month
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
Adobe to invest a whopping $100 million in global AI education
Last month
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
AI takes center stage in Adobe's new GenStudio tool
Last month
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Last month
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martech
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genai
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ai
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.
Adobe unmasks over 100 new Creative Cloud features
Last month
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martech
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genai
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ai
Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.
Adobe elevates Frame.io with new camera partnerships
Last month
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martech
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google
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nikon
Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.
Adobe unveils new Firefly video model and updates image tools
Last month
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martech
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genai
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ai
Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.