Content Creation stories - Page 5
Australians sceptical about digital content reliability says study
Fri, 7th Jun 2024
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martech
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genai
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ai
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
UK businesses see 449% rise in AI spending with ChatGPT leading
Fri, 7th Jun 2024
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fintech
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productivity
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spend management
UK businesses have ramped up their AI spending by 449% in Q1 2024, with 63% of investments directed at OpenAI's ChatGPT.
NVIDIA unveils AI assistant tech & advanced RTX laptops
Thu, 6th Jun 2024
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slm
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genai
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ai
NVIDIA reveals groundbreaking AI assistant tech and cutting-edge RTX laptops at Computex 2024, promising enhanced gaming, application experiences, and content creation.
Digital content and the race to win ‘audience attention’
Wed, 5th Jun 2024
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microsoft
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advertising
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sales
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
Dastan names Katy Koob as VP of Revenue to lead growth
Wed, 5th Jun 2024
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blockchain
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ai
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content creation
Dastan names Katy Koob as Vice President of Revenue, leveraging her Web3 and AI expertise to drive growth and lead the launch of the blockchain-based Content+.
M-Cube debuts 'Green Signage' to cut energy use by half
Fri, 31st May 2024
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power / energy
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cleantech
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sustainability
M-Cube has launched its 'Green Signage' protocol, promising to cut digital signage energy use by up to 50%, aligning with new EU sustainability regulations.
New Relic report underscores rising observability in IT, telecoms
Wed, 29th May 2024
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uc
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edge computing
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ai
New Relic's latest report reveals that 43% of IT and telecom professionals attribute observability's growing importance to AI adoption, with 56% favouring a single observability platform.
AI in media & entertainment market to reach USD $51.37 billion
Wed, 29th May 2024
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data analytics
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digital transformation
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digital entertainment
The artificial intelligence in media and entertainment market is set to rise from USD $10.24 billion in 2024 to USD $51.37 billion by 2034, driven by a 17.5% CAGR.
Asus unveils AI-powered Vivobook S 15 with Snapdragon X Elite
Fri, 24th May 2024
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genai
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ai
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ai pc
ASUS has released the AI-powered Vivobook S 15, a collaboration with Microsoft and Qualcomm, now available for pre-order in Australia.
Intel's new Lunar Lake processors to power 80+ laptop designs
Tue, 21st May 2024
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gaming
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digital entertainment
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ai
Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.
Western Digital unveils world's highest capacity portable 6TB HDDs
Tue, 21st May 2024
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cloud services
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wd
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western digital
Western Digital unveiled the world's highest capacity 2.5-inch portable HDDs, including a 6TB WD My Passport, WD_BLACK P10 Game Drive, and SanDisk G-DRIVE ArmorATD.
SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Fri, 17th May 2024
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ai
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edge ai
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content creation
Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.
Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Thu, 16th May 2024
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heineken
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content creation
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gartner magic quadrant
Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.
AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
Andrew Swinand appointed new CEO of Inspired Thinking Group
Tue, 14th May 2024
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martech
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content creation
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creative technologies
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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adobe
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
Alteryx uncovers public vs business opinion of GenAI in new study
Thu, 9th May 2024
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genai
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ai
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ai ethics
Alteryx genAI perception study reveals 80% of businesses see value in generative AI, whilst 43% of the public remains sceptical, expressing fears over its future use.
Digital 2024 Statshot shows Aussies lag in global gaming trends
Tue, 7th May 2024
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gaming
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digital entertainment
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meltwater
The Digital 2024: April Statshot reveals a booming global engagement in gaming, with an unexpected lag in participation from Australia’s robust industry.
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
Laserfiche announces AI tool, supercharging productivity in firms
Mon, 6th May 2024
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data privacy
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productivity
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content creation
Laserfiche launches AI-powered document summarisation tool, expected to drive up productivity by streamlining complex data processing tasks across organisations.