Consumer Trust stories

UK homebuyers fear AI-fuelled ID fraud as two-thirds worry about fake documents yet still share sensitive data via email and messaging apps.

Verified brand logos in emails are boosting Australians’ trust and clicks in Boxing Day sales, as AI-driven phishing threats intensify.

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

Australia’s banks face rising AI-driven scams, making robust human identity verification and phishing-resistant MFA critical to security.

Tesco is piloting next-generation 2D QR codes to boost transparency, cut food waste and meet tougher EU product data rules.

UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.

UK shoppers want AI for real-time delivery tracking and returns but demand transparency and human support for trust and control over choices.

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.

UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.

Retailers in Australia and New Zealand must act like technology firms, using real-time data and strong security to thrive during peak shopping seasons.

Success in China’s booming $378 billion cross-border eCommerce market hinges on clean, accurate data-not just logistics-for speedy delivery and happy customers.

Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.

UK shoppers trust AI agents for product advice as much as luxury brand websites, rating them more reliable than stores, social media, or influencers.

Most consumers distrust open-access guest Wi-Fi, urging businesses to enhance network security and build trust through transparent data privacy practices.

Willem Wellinghoff, Ecommpay's Chief Compliance Officer, has joined The Payments Association Advisory Board to enhance compliance and support industry growth in the UK.

This holiday season, 73% of shoppers worldwide use AI for gift ideas and purchases, boosting convenience but challenging trust and fraud detection.

Brands rapidly adopt NFC packaging as 49% of consumers are willing to pay more for connected products offering transparency and authenticity.

Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.