Commerce stories

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

Sinch predicts that 2024's Black Friday and Cyber Monday will see a surge in personalised and secure communication strategies to enhance shopper engagement.

Sitecore has announced it has surpassed USD $500 million in annual recurring revenue for fiscal year 2024, driven by strong demand for its digital experience platform.

Valtech launches the Always 100 project with Adobe Commerce to enhance e-commerce performance, aiming for lightning-fast site speeds and improved customer experiences.

NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.

Australian-based Zoku Travel has rebranded to BYRDLI. The new platform aims to merge travel, community, and commerce, offering creators advanced tools to elevate their Travel Clubs.

Salesforce unveils Agentforce, an autonomous AI suite designed to boost productivity and customer satisfaction across service, sales, and marketing, starting at USD $2 per conversation.

Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.

Paul Fletcher, Australia's Minister for Science and Arts, urges a tech-friendly government to foster digital progress, citing benefits in safety, commerce, and disaster response.

Experts are weighing in on how the UK Labour government might address the nation's innovation challenges, and what it means for businesses.

OpenAI is trialling SearchGPT, a new AI that merges real-time web data with its models to offer users timely and sourced answers, enhancing search experiences.

Coca-Cola Europacific Partners has chosen Systal Technology Solutions as its network services partner across Europe, covering 300 locations and 6,500 devices.

Rithum unveils AI Magic Mapper, a tool designed to automate and accelerate the process of uploading product catalogues, streamlining marketplace expansion for brands.

Coveo’s 2024 Relevance Report reveals 49% of U.K. shoppers face customer experience issues, with higher dissatisfaction among Gen Z and Millennials at 71%.

Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Metropolis, a bustling SocialFi network with 400+ creators and brands, unveils user-owned digital identities via .metropolis Web3 domains in partnership with Unstoppable Domains.

Xsolla's latest report spotlights game development trends, EU regulations favouring developers, and a 25% job growth prediction in the industry by 2032.

Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.

Loop expands its celebrated returns management software to support enterprise merchants on Salesforce Commerce Cloud, enhancing returns efficiency and customer satisfaction.