Advertising stories - Page 8

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.

Telecom drops high court case against rival telco following a number of changes to Vodafone's ‘SuperNet’ advertising campaign.

Half of NZ now smartphone-savvy, yet businesses lag in making sites mobile-friendly, missing vital sales, warns Google.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.

The search engine giant is on the hunt for a local sales person to specialise in selling it’s advertising to the New Zealand finance industry.

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.

Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.

Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.