Advertising Technologies (Adtech) stories - Page 8

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Vane Viper, a threat actor posing as an adtech firm, generated over 1 trillion DNS queries last year linked to malware and ad fraud, warns Infoblox.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.