Advertising Technologies (Adtech) stories
Teads & LG Ad Solutions expand CTV pact across APAC
Yesterday
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smart tv
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broadband
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adtech
Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.
AI referrals convert nearly three times better than search
Yesterday
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martech
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commerce systems
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genai
Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.
impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
CoinGecko adds market intelligence tools & partner platform
Last week
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saas
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data analytics
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crypto
CoinGecko widens its crypto toolkit with AI-led market intelligence, advanced charts and portfolio tracking, while adding a partner hub for project teams.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Agentic era and the UI transition
Last week
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Code and Theory launches AI creative tool with Adobe
Last week
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Lemma launches AI platform for measurable outdoor ads
Last week
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenAI launches ChatGPT Images 2.0 with API access
Last week
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digital transformation
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martech
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personalisation
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
OpenX appoints new product chief as it expands curation
Last week
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Last week
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
IAS expands TikTok ad measurement across four formats
Last week
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martech
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Moloco launches app-focused connected TV ad product
Last week
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Australian work shines at inaugural AARON AI awards
This month
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martech
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genai
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ai
Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.
Moloco launches performance CTV ads for app marketers
This month
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Apple launches business platform as Maps ads near rollout
This month
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digital transformation
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mdm
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martech
Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.
OpenX expands News Australia deal for Tubi CTV ads
This month
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martech
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digital media
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svod
OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.
Teads & PHD drive 70 Audi Singapore dealership leads
This month
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digital transformation
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martech
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cartech
Teads and PHD Singapore helped Audi Singapore generate 70 qualified dealership leads, with AI-led targeting and premium inventory cutting costs below benchmark.
Pacvue launches AI agent for commerce ad media teams
This month
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.