Advertising Technologies (Adtech) stories - Page 3
Pacvue adds Reddit Ads to unify retail media planning
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Pattern appoints David Jennison to lead European growth
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Seedtag unveils Liz Agent AI to speed media planning
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
Syndigo buys Taggstar to boost real-time retail messaging
Last month
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devops
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digital transformation
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cx
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
Bitdefender unmasks global Meta investment scam ads
Last month
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phishing
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martech
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physical security
Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.
McCann Singapore teams up with Adobe to extend GenAI
Last month
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devops
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digital transformation
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martech
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
Meta removes nearly 6m scam ads after DSA reports
Last month
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martech
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facebook
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instagram
Meta took down nearly 6m scam ads in 2025 after alerts from Lithuanian watchdog Debunk.org under the EU's Digital Services Act system.
DangleAds names Saurabh Wason Assistant Vice President
Last month
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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
LiveRamp unveils AI agents for data-driven marketing
Last month
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Criteo becomes first adtech partner for ChatGPT ads
Last month
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
The things we stop seeing when we count everything
Last month
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cx
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martech
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partner programmes
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
The importance of 'the connectors' in an AI-powered industry
Last month
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digital transformation
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data science
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martech
In an AI-driven adtech world, unsung 'connectors'-often women-are emerging as key leaders, translating innovation into real-world impact.
Meta refines ad click metrics with engage-through shift
Last month
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data analytics
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martech
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facebook
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.
Adtech's next competitive advantage isn't AI - It's people
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martech
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hcm
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partner programmes
Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.
SHAREit pivots from file sharing app to ad powerhouse
Last month
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martech
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commerce systems
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ai
SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.
Designing equal opportunity in AI and adtech leadership
Last month
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martech
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ai
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ai ethics & governance
Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.
Google rolls out Nano Banana 2 as default AI image tool
Last month
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data analytics
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martech
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api
Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.