Advertising Technologies (Adtech) stories

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

Anonymised and Bytek partner to securely activate first-party data, enabling advertisers to reach predictive audiences while ensuring strict privacy compliance.

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

New Zealand faces NZD $1.6bn in scam losses; criminologist urges tougher regulation on social media and telco firms to curb cybercrime syndicates.

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

The Visual Media Association has launched its 2025 survey to benchmark Australia’s AUD $15bn print, sign, packaging and visual media sector amid key government reviews.

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

Southeast Asia’s ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.