YouGov stories - Page 2
Influencer endorsements could harm festive sales, Storyblok suggests
Thu, 21st Dec 2023
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social media
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shopping
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christmas
Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.
Majority of Aussie businesses ready to pay cyber ransom, survey shows
Tue, 14th Nov 2023
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ransomware
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partner programmes
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yougov
73% of Australian businesses have been victims of cyber attacks in the past 5 years, according to a report by McGrathNicol Advisory.
UK's trust in emerging tech lagging – BSV Blockchain study
Thu, 9th Nov 2023
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blockchain
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iot
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ai
BSV Blockchain study highlights significant gap in UK's trust and understanding of emerging technologies including blockchain and AI.
AI could alleviate rising Australian burnout rates
Tue, 7th Nov 2023
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data analytics
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martech
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cdp
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
Australian businesses underestimate risks to supply chain
Mon, 16th Oct 2023
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supply chain & logistics
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risk & compliance
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software development
Research released by McGrathNicol Advisory warns Australian business leaders of overconfidence regarding supply chain risks.
HubSpot reveals the future of CX is connected experiences
Tue, 8th Aug 2023
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data analytics
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fintech
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martech
HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.
HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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data analytics
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martech
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
YouGov appoints Laura Robbie as Asia Pacific CEO
Fri, 19th Aug 2022
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yougov
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job moves
Laura Robbie becomes Asia Pacific CEO at YouGov, aiming to build a regional team that transcends geographical borders and empowers talent.