Yahoo DSP stories
Yahoo DSP pioneers IAB Tech Lab data transparency labels
This month
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data privacy
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digital marketing
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digital advertising
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
Yahoo DSP announces partnerships to boost ad capabilities
Last month
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data privacy
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cleantech
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digital marketing
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
Singapore marketers face data strategy challenges, survey reveals
Mon, 16th Dec 2024
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data privacy
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advertising
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digital advertising
Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.
Yahoo study reveals digital marketing challenges in 2025
Mon, 11th Nov 2024
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data privacy
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ai
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branding
A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.
Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
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advertising
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yahoo
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connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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data privacy
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yahoo
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digital advertising
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
Yahoo launches AI-powered ad solution with Innervate partnership
Thu, 20th Jun 2024
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ai
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identity solutions
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engagement
Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.
Hoppr & Yahoo Advertising announce major partnership in Singapore
Fri, 10th May 2024
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digital entertainment
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tv
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advertising
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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advertising
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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advertising
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Yahoo and Amplified Intelligence unite for innovative partnership
Tue, 10th Oct 2023
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yahoo
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integration
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desktop
Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.
Yahoo partners with Good-Loop to offer carbon-neutral advertising solutions
Wed, 4th Oct 2023
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martech
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cartech
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cleantech
Yahoo and Good-Loop have partnered to offer carbon neutral ad opportunities, aiding brands in becoming more sustainable.
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VIOOH Announces New ANZ Hires
Tue, 5th Sep 2023
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automation
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job moves
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partners
VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.