Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
The way we search has changed - Why haven’t websites?
Last week
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
Google's AI push prompts Aussie firms to boost visibility
Last week
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cx
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martech
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ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Mastering the art of business press release headlines
Last month
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martech
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case study
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investment
Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.
Localsearch unveils new digital tools for small businesses
Last month
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digital transformation
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cx
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martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
Thryv Australia wins global award for marketing with purpose
Last month
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martech
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financial systems
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advertising
Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
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martech
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commerce systems
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ecommerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Searchspring reports 55% surge in 2024 Black Friday sales
Mon, 30th Dec 2024
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Fri, 13th Dec 2024
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Electronic retailers anticipate web traffic surge for Black Friday
Fri, 22nd Nov 2024
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Megantic earns eight nominations at APAC Search Awards 2025
Thu, 21st Nov 2024
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martech
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ecommerce
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digital marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
The new AI economy: welcome to the era of knowledge-as-a-service
Thu, 21st Nov 2024
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saas
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martech
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llms
The era of Knowledge-as-a-Service is emerging, reshaping the internet with AI-driven models that prioritise ethical data use and community engagement.
Jaywing bolsters digital PR team with key new appointments
Wed, 20th Nov 2024
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martech
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digital marketing
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b2b
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Aston Barclay partners with IDHL for digital expansion
Thu, 7th Nov 2024
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cx
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martech
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partner programmes
Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.
Suzanne Grae selects Tug Sydney for SEO & paid media
Mon, 28th Oct 2024
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cx
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martech
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ecommerce
Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.
Three reasons why domains are a secret weapon for Aussie businesses
Wed, 9th Oct 2024
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martech
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partner programmes
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physical security
In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.
Impressive launches Skailed to automate SEO landing pages
Wed, 9th Oct 2024
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
UK business AI spending surges 177%, ChatGPT up 835%
Wed, 2nd Oct 2024
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martech
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ai
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productivity
UK companies have boosted AI spending by 177%, with specific tools like ChatGPT seeing an 835% rise, according to Soldo's latest Spend Index.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
MediaVision relocates to larger London office amid growth
Fri, 6th Sep 2024
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martech
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digital marketing
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seo
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.