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Public Relations stories

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How empathy and transparency save brands in a crisis
2 days ago
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customer service
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transparency
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public relations
In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.
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How CFOs can protect shareholder value when a crisis hits
Last week
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cybersecurity
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digital media
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transparency
CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.
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How giving Stock Exchange announcements a human touch can boost Your brand
This month
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cfo
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stock exchange
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transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.
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The critical role of PR in mitigating risk during mergers & acquisitions
This month
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cfo
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m&a
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digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.
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Is your accounts team eroding your corporate brand?
This month
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cx
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martech
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personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.
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Starburst appoints Lisa Luscap as Chief Marketing Officer
Last month
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data analytics
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ai
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cmo
Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.
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Andrea Van Unen-Smith appointed Senetas Chief Marketer
Wed, 4th Dec 2024
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firewalls
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data protection
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cloud security
Senetas has appointed Andrea Van Unen-Smith as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to the role.
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AZK Media appoints Jenkin as Senior Content and Communications Manager
Tue, 3rd Dec 2024
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data analytics
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ai
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content creation
AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager to enhance its PR services in the growing technology sector.
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Identity security maturity brings higher value & growth
Wed, 9th Oct 2024
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data analytics
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genai
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ai
SailPoint's latest report reveals that advanced identity security practices enhance value for organisations, with 83% experiencing fewer security issues in 2023.
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Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer
Wed, 11th Sep 2024
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partner programmes
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digital marketing
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marketing strategy
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.
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Indonesian rupiah slump impacts smartphone prices & sales strategies
Tue, 2nd Jul 2024
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sales
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public relations
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market share
The depreciation of Indonesia's rupiah by 5.67% in 2024 may lead to higher smartphone prices, as 78.6% of consumers express concerns about cost increases, a SEQARA survey reveals.
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Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
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Sphere PR launches bespoke cyber-crisis comms service on 18th anniversary
Thu, 9th May 2024
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martech
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advanced persistent threat protection
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breach prevention
For its 18th anniversary, Sydney-based Sphere PR unveils a customised cyber-crisis communications service, underscoring its expertise in tech security PR in Australia and New Zealand.
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Recognition Group launches Sovereign for defence sector support
Tue, 30th Apr 2024
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ai
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government
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digital marketing
The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.
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City University partners with Vested to support new talent
Thu, 11th Apr 2024
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edutech
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internships
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content creation
City, University of London partners with financial services consultancy Vested to deliver a series of initiatives to support new talent joining the industry.
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Jacob Annesley joins Gate 7 as Director of Public Relations & Content
Mon, 15th Jan 2024
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gaming
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digital entertainment
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netflix
Gate 7 has bolstered its team with the addition of experienced figure, Jacob Annesley, as the new Director of Public Relations and Content, marking a strategic advance towards innovation in destination marketing.
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Blue Connections IT earns carbon neutral certification for second year
Tue, 12th Dec 2023
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cartech
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software
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blue connections
Blue Connections IT secures Climate Active Carbon Neutral Standard certification consecutively, underlining its sustainable operations pledge.
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KnowBe4 appoints Cindy Zhou as Chief Marketing Officer
Wed, 8th Nov 2023
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ransomware
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cx
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martech
KnowBe4 has named Cindy Zhou as its Chief Marketing Officer, entrusting her with spearheading the firm's global marketing, PR, and sales strategies.
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Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
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cybersecurity
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branding
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messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
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TechDay severs ties with Archetype: A cautionary tale of mismanagement & unethical requests
Wed, 4th Oct 2023
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techday
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public relations
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archetype
TechDay ends a 17-year tie with PR firm Archetype over unethical requests, marking a dramatic shift in media-PR dynamics.