Online marketing stories
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Me&u launches marketing platform in partnership with Eagle Eye
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
Waitrose partners with CitrusAd to revamp its advertising strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Manhattan Active Omni Integrated with Google Merchant Center
Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.
How Australian Brands can Expand Internationally via Marketplaces Today
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Consumers want better digital experiences - Cisco AppDynamics
Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Start-up advances online marketing, boosted by $5M in funding
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
The four key trends shaping modern consumer behaviour
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
You're invited: Adobe Symposium 2019, Sydney
The event will bring together 4000 business leaders, marketers, IT and digital experts, as well as creative professionals to Sydney’s International Convention Centre in the heart of the city.
How to avoid disappointment from SEO 'cowboys'
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Startup launches online marketplace for lending items in AU
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.
Facebook ban serves as stern warning for marketing firms
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
One of world’s largest hybrid cloud deployments makes huge savings
Snapdeal, India’s largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.
Social media superstar: How one Kiwi teen has taken online entrepreneurship to soaring heights
Age is no barrier for young entrepreneur Rachel Ji, who has used social media to launch her own successful business.
How can you optimise the speed of your eCommerce site?
Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.
Ignore online video in your marketing strategy at your own peril
Need a solution for fiscal flatlining? A slow new year can cripple a business, which is why it's the best time to consider a marketing strategy.
Kiwi-based marketing firm looking for partners to help SMBs online
Cloud-based marketing firm Amplifier is reaching out to marketing agency partners to help SMBs maximise the benefits the online environment.