Market research stories

B2B buyers are rebelling against scripted ‘discovery theatre’ sales, accusing vendors of wasting time, misusing AI and eroding trust.

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

UK bosses say AI will transform roles, boost hiring and revenue, as daily use soars but fears over security and tool sprawl persist.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Gigamon holds 50% of the deep observability market as AI and LLM demand fuels rapid hybrid cloud growth toward USD $1.7 billion by 2029.

Bolt Insight raises GBP £7m led by Pembroke VCT to expand globally and build an AI “assistant chief insights officer” for brands.

Firms that embed AI in digital workplace tools are twice as likely to beat revenue goals, as gaps widen with slower-moving rivals.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Gartner warns most carmakers will rein in AI spending within five years, leaving a small, software-led elite to dominate the industry.

A global NTT DATA study finds AI leaders are 2.5 times likelier to see double-digit revenue growth and triple the profit margins of peers.

Research teams not using AI risk losing influence, with AI-powered insights driving 72% of teams to increased demand and budget, Qualtrics finds.

QuantWare, Q-CTRL and Qblox launch QUB, a modular quantum computing platform offering 5 to 41 qubits for enterprise and research flexibility.

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

Mercury Analytics launches Omnibus, a rapid national survey service offering US teams quick insights from 1,000 adults to aid routine decision-making.

OpenTable has globally launched its upgraded Regulars loyalty scheme, rewarding diners with points and perks to boost repeat restaurant bookings.

Anthropic’s Claude now integrates GWI’s data, offering instant, bias-checked market research from 3 billion consumers across 50+ countries within AI chats.

Datadog has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking the second consecutive year of recognition.

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

Repetitive tasks in UK finance departments cost businesses GBP £179 billion annually, harming productivity and driving 74% of workers to consider quitting.