Influencer Marketing stories

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.

GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.

Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.

Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.