Influencer Marketing stories
Record USD $241 billion in US holiday online sales for 2024
4 days ago
#
martech
#
commerce systems
#
bnpl
Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.
Charlotte Tilbury leads Christmas social media beauty race
Last month
#
ecommerce
#
instagram
#
social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
Kolsquare acquires Woomio to boost European market reach
Last month
#
saas
#
social media
#
transparency
Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.
impact.com reports record growth & USD $200m revenue in 2024
Last month
#
martech
#
cdp
#
cleantech
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Marks & Spencer tops Christmas social media supermarket war
Last month
#
social media
#
christmas
#
influencer marketing
Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.
Tips to boost festive marketing for UK small businesses
Tue, 26th Nov 2024
#
cx
#
martech
#
collaboration
As the festive season nears, 80% of UK consumers plan to support new small businesses, highlighting opportunities for SMEs to captivate holiday shoppers.
Impact.com appoints EJ Owens to lead APJ community efforts
Mon, 25th Nov 2024
#
digital transformation
#
martech
#
omnichannel
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
Marketing shifts to AI-focused strategies in 2025
Tue, 19th Nov 2024
#
data analytics
#
cx
#
martech
In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
Marketing faces a transformative AI-driven future by 2025
Fri, 15th Nov 2024
#
data analytics
#
cx
#
martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
Influencers reshape Southeast Asian eCommerce market
Wed, 9th Oct 2024
#
youtube
#
facebook
#
digital marketing
A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.
First-party data collection prioritised due to privacy laws
Thu, 18th Apr 2024
#
genai
#
data privacy
#
ai
Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.
Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer
Tue, 2nd Apr 2024
#
commerce
#
influencer marketing
#
job moves
Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.
Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
#
youtube
#
facebook
#
instagram
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Fri, 2nd Feb 2024
#
smartphones
#
google
#
amazon
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
#
youtube
#
instagram
#
social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
#
smartphones
#
ecm
#
martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
#
ecommerce
#
ar, vr & metaverse
#
social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
GosuGamers broadens esports services amid sector growth in APAC
Fri, 10th Nov 2023
#
grid
#
data platform
#
growth
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
#
social media
#
smb
#
analyst report
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
#
public cloud
#
llms
#
ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.