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EZZ launches MeTime women's wellness range with Bionap
Marketing

EZZ launches MeTime women's wellness range with Bionap

EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.

By Mark Tarre • 3 min read • Last week
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

By Mark Tarre • 4 min read • Last week
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

By Sofiah Nichole Salivio • 3 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.

By Aparna Watal • 6 min read • Last month
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.

By Sofiah Nichole Salivio • 4 min read • Last month
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.

By Joseph Gabriel Lagonsin • 3 min read • Last month
BYRDLI unveils bookable Utah trip with travel creator
Social Media

BYRDLI unveils bookable Utah trip with travel creator

BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.

By Sofiah Nichole Salivio • 3 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

By Mark Tarre • 4 min read • Last month
AI skincare searches surge as consumers seek guidance
Marketing Technologies

AI skincare searches surge as consumers seek guidance

AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.

By Kaleah Salmon • 5 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

By Catherine Knowles • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

WNTD unveils iOS fashion and beauty app mixing AI styling, virtual try-ons and social feedback after securing GBP £3 million in investment.

By Sofiah Nichole Salivio • 4 min read • Last week
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Young Australians drive surge in wellness technology use
Health Technologies

Young Australians drive surge in wellness technology use

Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.

By Sofiah Nichole Salivio • 4 min read • Last month