GfK stories

AI Appreciation Day: Q&A with NielsenIQ
Mon, 15th Jul 2024
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data analytics
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physical security
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genai
AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

GfK offers insights into present day consumer sentiments
Tue, 6th Dec 2022
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personal computing devices
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shopping
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tablets & laptops
Consumer values have shifted due to global challenges, leading to increased purchases in home entertainment, health, and technology, according to GfK research.

Using data to find opportunities, not excuses: GfK shows the way
Mon, 7th Nov 2022
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martech
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data management
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data siloes
ANZ businesses must embrace data and adapt to changing consumer values and market dynamics, says GfK Australia and New Zealand MD Dr. Morten Boyer.

Gfk's new AI platform combines market, consumer and brand analytics in a single source
Fri, 10th Sep 2021
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data analytics
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martech
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planning
GfK has launched gfknewron, an integrated, AI-powered software platform allowing companies to access market, consumer and brand data from a single source.

How 3SIXT became a $250m consumer electronics success
Mon, 6th Apr 2020
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smartphones
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power / energy
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gadgets
From house brand to industry innovator, 3SIXT's AUD $250 million success stems from diverse electronics, sustainability, and cutting-edge battery tech.

Hands-on review: Sennheiser Ambeo Sound Bar
Tue, 14th Jan 2020
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gaming
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data analytics
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martech
The thirteen drivers will have your sound bouncing off your walls while placing you in the centre of all the action.

Qualtrics expands research & strategy team in APJ
Tue, 17th Sep 2019
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qualtrics
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r&d
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experience business
Qualtrics expands its research services and strategy team in APJ, reflecting growing investments and a commitment to delivering top-notch customer experiences.

Mandatory data breach law comes into force THIS Thursday - are you ready?
Wed, 21st Feb 2018
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breach prevention
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risk & compliance
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cybersecurity
Despite the imminent law with crippling fines that affects almost every significant sized AU business, a Canon study has found 3 in 5 are unaware.

Netflix still keeping mum about ratings
Thu, 23rd Jun 2016
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digital entertainment
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netflix
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nbc universal
Netflix maintains a code of silence around it's data, occasionally teasing the entertainment industry with snippets of information.

Ransomware: What your clients need to know
Thu, 26th May 2016
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malware
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firewalls
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network infrastructure
CryptoWall, Locky, TeslaCrypt. To make sense of today’s tech headlines, you have to learn an entire new vocabulary. Here's a few basics.

74% of Asia Pacific business flyers want in-flight internet
Wed, 25th May 2016
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uc
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telco
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inmarsat
90% of passengers want access to reliable in-flight internet. 74% of business flyers will spend more to use it, a survey by Inmarsat and GfK says.

Huawei revenue skyrockets as company hones in on IoT strategy
Fri, 24th Jul 2015
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smartphones
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fintech
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finance, leasing & rental
For the first half of 2015, Huawei Consumer Business Group continued to experience significant business growth.

World Week Ahead: Equities to extend rally
Mon, 23rd Mar 2015
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us federal reserve
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analyst report
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industrial
A flurry of US economic data including on housing, manufacturing, inflation and GDP will determine the timing of a Fed Reserve interest rate increase.

Smartphones: Could bigger screens herald the end of tablets?
Thu, 26th Feb 2015
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smartphones
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personal computing devices
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apple
The concomitant move towards bigger screens in smartphone handsets may be about to throw a further spanner in the works.

PlayStation 3 delivers NZ's 'strongest platform' results in 2010
Fri, 11th Feb 2011
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gaming
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digital entertainment
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sony
Despite Xbox's holiday lead, PlayStation 3 named NZ's top platform in 2010, dominating in sales and growth, says Sony.

Xbox NZ posts record year
Thu, 10th Feb 2011
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gaming
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digital entertainment
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kinect
Xbox NZ celebrates record-breaking year, dominating the 2010 holiday season with a 14% sales surge and a significant rise in LIVE subscribers.

$158M in NZ gaming sales for 2010
Wed, 9th Feb 2011
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gaming
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digital entertainment
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analyst report
Market researchers report a 7% decline in New Zealand sales for the interactive games and entertainment category for 2010.

1 in 7 SMBs ignore IT security
Tue, 23rd Nov 2010
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personal computing devices
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apple
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macos
A study by AVG reveals 1 in 7 SMBs neglect IT security, prompting AVG to launch a web-based resource centre to aid in safeguarding businesses online.