GetApp stories
High phishing rates among remote workers across Australia
Mon, 16th Oct 2023
#
cloud services
#
phishing
#
email security
85% of remote workers have experienced a phishing attempt, with 67% receiving multiple attempts, according to a study commissioned by GetApp.
Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
#
digital banking
#
accounting systems
#
ai
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
#
creative technologies
#
social media listening
#
social media
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
#
social media
#
branding
#
smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
#
martech
#
cx
#
research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
COVID pandemic pushed consumers into digital payments
Tue, 22nd Nov 2022
#
cryptocurrency
#
blockchain
#
martech
78% of Aussies who use digital wallets say the COVID-19 pandemic pushed them towards using digital means of payment.